| Job Location | United Arab Emirates |
| Education | Graduate |
| Salary | Not Mentioned |
| Industry | Advertising / Media Planning / PR |
| Functional Area | Not Mentioned |
WHAT WILL YOUR MAIN RESPONSIBILITIES BERetail Media Management:Develop and execute full-funnel retail consumer journey strategies, with 80-90% focus on consideration phaseOwn Dcom BMI for all channels and customers with a P&L Responsibility for reporting to multiple sources (finance, media agency etc)Drive 90% Month-on-Month improvement on Share of Branded Search, Generics, and CompetitionManage programmatic media campaigns across major e-commerce platformsOptimize platform-specific DSP placements and sponsorship packagesExecute daily budget optimization to maximize ROAS across platforms and SKUsPlan and implement various digital asset types including homepage banners, above-the-fold visibility, swim lanes, and landing page activationsDigital Shelf Excellence:Own end-to-end management of assortment on KWERY & Content Suite toolsEnsure perfect content compliance across all retailers (name, image scores, search rank, ratings, and reviews)Drive SEO performance through eLCP implementationMaintain and optimize keyword strategies based on current search trendsManage content development for innovations following perfect content guidelinesCollaborate with global PSO teams on content innovations and best practicesCoordinate with D-com team and e-merchandisers for content deploymentAnalytics and Reporting:Conduct regular analysis of share of shelf, search, assortment, and content metricsDeliver monthly performance reports to senior stakeholdersSupport search and discoverability initiatives through data-driven insightsExecute weekly Walk the Store Online auditsTrack and maintain content completeness scores (90+ for Core SKUs, 80% for complete portfolio)Content Strategy and CreationDevelop compelling, conversion-focused contentLead brand store creation and managementDesign effective on-site shopper journeysOptimize content across the path to purchaseWHAT YOU NEED TO SUCCEED:Experiences & QualificationsProven experience with major advertising platforms:Google AdsAmazon Vendor CentralStacklineCriteoStrong understanding of programmatic media and search marketingExpertise in audience targeting and keyword strategy developmentProficiency in budget management and ROAS optimizationExperience with e-commerce content management systemsStrong analytical skills with data-driven decision-making abilityKnowledge of SEO best practices and content optimizationExperience with digital asset management and e-commerce content guidelinesExcellent project management and stakeholder communication skillsUnderstanding of e-commerce KPIs and metricsSkills:Strategic thinking and planningAdvanced analytics and data interpretationDigital commerce expertiseE-commerce analytics toolsContent management systemsDigital shelf monitoring toolsSEO and keyword research toolsData visualization and reporting toolsYou will be redirected to the company website to apply for this position
Keyskills :
Content management systems Digital shelf monitoring tools
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