Product Marketing Manager API Platform METAP+EE

Job Description

TikTok is the leading destination for short-form mobile video and our mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience. The Product Strategy and Operations (PSO) teams mission is to lead the change & be the driving force to turn product to market success. We do this by focusing on helping build great products, driving GTM strategy for our ever-evolving ads product and automating our processes for driving customer success and internal workflows. Our team is constantly reinventing how we do things to meet the demands of our internal stakeholders and external clients. With our family-feel, fun culture, we aspire to work hard, play hard! We are looking for a Product Marketing Manager to assist the Product Strategy & Operations team in METAP and Eastern Europe. Focussing on ads interface and the Platform and Marketing API business, you will focus on product solutions by being a strategic partner to Product Management and develop an in-depth understanding of the market, identify opportunities, influence our advertising solution strategy and driving go-to-market to bring these solutions to life. You will also partner with other cross-functional teams to identify gap and establish strategic direction for the future of our ads interface. You will be comfortable operating with a fast-paced, start-up mindset in an international and multicultural environment. As part of this role, you will:1. Be responsible for the Platform and Marketing API business regionally, owning the product marketing, and go-to-market strategy, planning, and execution for our Marketing API 2. Steer Product Platform development and roadmap to incorporate regional need3. Identify the market opportunity and define success for the Marketing API, including helping to build the roadmap and identifying key performance metrics4. Construct the APIs positioning and messaging, including outlining clear value propositions and differentiation5. Develop product feedback processes, conduct market research, and developer interviews6. Collaborate with cross-functional stakeholders to develop client-facing marketing materials and playbooks7. Perform data analysis and potential API developers usage, including identifying best practices and possible areas of opportunity8. Work with xfn team to present advertisers/ partners on platform needs and API strategy9. Craft external-facing collateral and communications 10. Define go-to-market strategy and oversee execution and operation against the strategy; design and lead alpha/beta testings to capture early-stage insights for product innovation and fine-tuning 11. Foster cross-functional relationship and collaboration to form product strategy, vision, and roadmap backed by market insights 12. Support outbound efforts and sales activities to drive product adoption by feeding tactics such as sales enablement, automatic notifications, comm material production, webinars, etc.- BA/BS degree or above or equivalent practical experience.- 5+ years of product marketing or product management experience with digital ad products.- 5+ years of experience from the digital advertising industry.- Experience in product marketing & strategy, digital marketing/adverisiting or media buying/analytics.- A fast learner with a good sense of judgment and original thinking.- A commercial mindset with experience building business cases from market research and analysis.- Excellent communication, organizational and analytical skills.- A storyteller, with track record of consolidating information into customer-oriented communications.- Strong interpersonal skills and demonstrated ability to work across cross-functional teams to achieve business objectives.- Strong data and business analysis ability, good at mining problems through data analysis and conduct corresponding operating strategies.- Ability to handle multiple projects and constituents and prioritize under tight deadlines.- Motivated with ability to prioritize tasks and work in a fast-paced, dynamic environment.- Preferred: Experience in API management, microservices, developer and/or integration technologies, Experience in using BI tools such as Tableau to identify patterns and insights. Your development is as important to us, as it is to you. Youll be rewarded for hard work here, with support to get better at what you do. We work in a fast-paced project environment where change is constant. If youre up for the challenge, youll have opportunities to try new things and broaden your skills quickly through exposure to the executive team and new experiences. We are looking for creative, bold people who embrace ownership and are driven to make a positive impact on the world. If youre excited to collaborate with diverse global teams and lead fast-paced initiatives that make a difference from day one, work with us and challenge yourself to move the world! Apply now to start your journey to Inspire creativity, enrich life. Equal Opportunities:TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals shouldnt be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too. As a truly diverse company, TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul and Tokyo.

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