| Job Location | United Arab Emirates |
| Education | Post Graduate; MBA / Management Post Graduates |
| Salary | Not Mentioned |
| Industry | Marketing / MR |
| Functional Area | Not Mentioned |
In this role You will:Take on full accountability for the marketing strategy and its delivery in the context of the business’s strategy including Castrol/C&P and ME&P level marketing plansDevelop the annual marketing plans & marketing roadmap in line with the respective signed off CIPBe accountable for ME&P marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goalsBring the voice of consumers and customers to the table and ensuring appropriate focus on delivery of the strategyChip in to key Castrol global innovation pipeline development with strong local insightsWork closely with country distributors to drive the activation of Marketing programs in the ME&P countries as per signed off plans in the accountable geographyEnsure effective deployment of ASP across activity sets and programs in the markets, conduct thorough evaluation of the business results/return of investment to ensure cost efficiencyWork together with META Product Portfolio and NPI Manager to define, review and implement the region’s product portfolio to deliver near and long term GM growth targets consistent with global space/brand strategiesCover communication and promotion to both consumer and trade including thought leadership programmes to B2B customersChampion and drive the generation of key insights through market research and competitive intelligence in order to foster into planning, pricing and insight decision-makingChannel strategy, customer segmentation and development of winning customer value propositionsProvide clear direction, coaching and development opportunities to distributor marketing resources to create a strong ME&P extended marketing team.What You will need to be successful:MBA, equivalent post graduate degree or equivalent experience in business or Marketing desirable+7 years’ experience in B2C or B2B Marketing in international FMCG companies or Marketing led companies+3 years’ experience in Marketing leadership roles with a track record of working in B2B2C environments within a competitive market-oriented business cultureMaturity with significant business and social insight: understanding the business context as well as the industry trends impacting the region and experience in project & relationship managementAdvanced level of English required, Arabiclanguage knowledge is preferableExperience in developing a Marketing Strategy as well as in brand managementExpert knowledge in Customer Value Proposition Development and EngagementExpert in performance monitoring, as well as Marketing Pricing management You will be redirected to the company website to apply for this position
Keyskills :
experience in B2C or B2B Marketing
© 2023 HireeJobsGulf All Rights Reserved
