Establish and develop Al-Futtaim?s Subscription brand with internal and external customers.?Provide guidance and framework for Al-Futtaim?s Subscription branding along with its existing and new products and services.
Development of new campaigns, communications, and point-of-sales appearance in line with the company?s goals and objectives.
Direct the development of marketing programs to popularize the products, service, and campaigns to customer audience.
Assess existing and potential markets that contribute to product development and product strategy.
Define the advertising and promotion initiatives as well as manage and organize all product launches.
Activities will include also include coordinating with Group Marketing CoE for branding. Closely co-operate product advertising/promotion, planning, developing, and implementing multiple channel programs, organising events and product launches.
Responsible for the development and implementation of the Marketing strategy and executing, maintaining and optimising a series digital programmes to maximise engagement, opportunities and loyalty for financial services business.
Also responsible for the?execution of marketing policies and processes where necessary.
The incumbent will be required to work extremely closely with key agencies / partners and the wider internal teams.
