Marketing Manager Retail Watsons UAE

Job Description

Job Requisition ID: 158031 Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates. Structured into five operating divisions automotive, financial services, real estate, retail and healthcare employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Groups entrepreneurship and relentless customer focus enables the organization to continue to grow and expand responding to the changing needs of our customers within the societies in which we operate. By upholding our values of respect, excellence, collaboration and integrity Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every dayOverview of the role:The Marketing Manager is responsible for executing marketing & digital strategies to enhance Watsons market penetration throughout the Middle East. The Manager will oversee all marketing & digital initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.What you will do:Marketing & Digital Campaigns

• Develop & execute marketing & digital plans for all campaigns, promotions, and branding events based on KPI objectives set by the GM & central digital retail team, the business needs of theInternational Buying and Merchandising, and ad hoc requests from Executive levels.
• Communicating key objectives and tasks to successfully execute the implementation ofmarketing campaigns.
• Support in creating the yearly campaigns calendar to be in line with the regional calendar whilemaintaining local relevance.

Budget Tracking

• Maintain and manage existing vendor relationships and expand base by researching and utilizingown resources to locate potential partnerships.
• Provide a breakdown of the annual Marketing budget by allocating appropriate funds to the yearly scheduled campaigns, based on the seasonality of sales and forecasts, and other associatedvariables.

Promotions and Campaigns

• Partner with 3rd parties to develop the content and strategy for the annual Marketing Calendar.
• Converse with key partners such as Buyers, Public Relations, Social Media, Website and creative, and advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place are defined and appropriately integrated to meet the goals and objectives of the business.
• Partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement.
• Collaborate with the Buying team to communicate key product focuses and timing of promotions.
• Ensure that all communications created on the local level follow the overall brand identity and are on point with the regional marketing and communication strategy

Marketing Strategies

• Develop new store opening strategies to attract customers and create awareness for new store openings through the use of customer incentives, sales drivers, in-store activities, and mall marketing.
• Support the head of marketing and engagement manager in executing CRM and loyalty strategies and tactical plans to increase customer acquisition, retention and satisfaction.

Research

• Provide marketing and consumer insights to ensure that all communication created on a brand level is locally relevant.

What equips you for the role:Minimum Qualifications and Knowledge: Education: Bachelors degree in Marketing, Communications, Business Administration, or equivalent commercial experienceMinimum Experience and Knowledge: 3 years of commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments Retail Marketing experience is preferredJob-Specific Skills: Analytical Skills, Problem-Solving Skills, Excellent Communication Skills, Creativity, Commercial awareness.Must have a strong understanding of Key Performance Indicators and how they pertain to the success of marketing activitiesAbout Al-Futtaim RetailAl-Futtaim Retail has established itself as one of the leaders in Retail across the Middle East, Africa & Asia over the past 30 years. We have developed partnerships with some of the biggest and most respected Brands in the world including IKEA, ACE and Toys R Us in the Middle East and the Inditex Group of Brands (Zara, Mango, Bershka and P&B) across Asia. We are also one of the largest Global partners of Marks and Spencers in both regions with over 75 stores offering both fashion & food options. Most recently we have been responsible for bringing brands to the Middle East for the first time with the exciting launches of Watsons and B&Q and we aim to continue to be agile and adaptive to our markets with new launches and further development. For this to be possible we aim to recruit the best talent from all backgrounds who will continue to challenge and develop our diverse workforce which includes over 100 nationalities across 12 countries. Join us today and make a difference

Keyskills :
Research Analytical Skills Promotions Budget Tracking Marketing Strategies Commercial Awareness Marketing Creativity key performance indicators Excellent Communication Skills

About Company

The Al-Futtaim Group is a large conglomerate based in Dubai, United Arab Emirates.As a family-owned business, we take a long-term view in everything we do, because we believe that sustainable success requires uncompromising commitment.
That’s the reason why some of the world’s most admired and innovative brands from the USA, UK, Japan, Sweden, France, Germany and Switzerland – from sectors as diverse with each other as automotive, retail, real estate and finance – trust Al-Futtaim with their own reputation and commercial success since the 1930s.
And through our inherent customer-centric approach and relentless pursuit of perfection, we add significant value – connecting consumers in 20+ markets with these brands in contemporary, powerful, meaningful and emotional ways that create longstanding relationships based on loyalty and mutual trust.