Marketing Manager META region Abbott Point of Care

Job Description

JOB DESCRIPTION:Abbott: Making An Everlasting Impact on Human Health for 125 YearsAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.In 2018, the companys sales exceeded US$30.6 billion.Abbott Point of Care: Poised for GrowthAbbott Point of Care (APOC), a $600 million division of Abbott (NYSE: ABT), enables health care professionals to accurately achieve real-time, lab-quality diagnostic results at the point of care within minutes. Testing at the point of care enables health care professionals to make rapid triage and treatment decisions when diagnosing a patient?s condition or monitoring a treatment response. By simplifying the testing process, clinicians can focus on what matters most?caring for the patient.Abbott Point of Care?s i-STAT Analyzer is a handheld system that is used with single-use i-STAT test cartridges. Together they form the i-STAT System*?a blood analysis system that provides health care professionals with the information they need to rapidly make treatment decisions. Patient bedside testing with the i-STAT System is as easy as inserting two or three drops of blood into the cartridge, inserting the cartridge into the handheld, and then viewing test results in as little as two minutes for most cartridges. Test results are uploaded automatically?delivered wirelessly with the i-STAT Wireless or directly when the i-STAT handheld is placed in a downloader. The i-STAT System eliminates process steps and handoffs to help reduce the incidence of errors and promote patient safety.Hospitals and clinics in more than 100 countries around the world depend on the i-STAT System in critical care situations. For more information about Abbott Point of Care and the i-STAT System, please visit https://www.pointofcare.abbott.JOB TITLE: Marketing Manager METAThe Marketing Manager META develops and implements marketing for Middle East, Turkey & Africa, including the development of marketing plans and activities that drive products to our customers and distributors, in a manner that highlights differentiation and value.Key focus for the role is the effective management of the product portfolio and coordination of effort and marketing resources, including leveraging effective digital channels to achieve the sales plan.Reporting into the EMEA Marketing Director Abbott Point of Care, the Marketing Manager is responsible for the product, from identification of customer and market needs/wants, to input on product development, product launch, through and including product discontinuation.We?re looking for an entrepreneurial leader who is passionate about redefining health care through innovation and unconventional thinking. It?s a mission that takes some serious smarts, intense curiosity and determination to be the best. Come be part of a winning team that?s changing how health care is delivered!

• Have Fun?come join a business that has a strong R&D pipeline and is poised for explosive, double-digit growth over the next several years!
• Be an Entrepreneur, Build a Business?put your entrepreneurial skills to work and build a business with the support of a stable multinational health care corporation
• High Visibility?the launch of APOC new products is highly visible at the top levels of the Corporation
• Company Culture? a collegial culture focused on helping health care professionals and patients
• Small Company Feel, Large Company Stability?gain the benefits of working in a successful, entrepreneurial Division within a large, stable and growing multi-national health care company
• Attractive Compensation and Benefits?a highly attractive compensation package featuring strong bonus and long-term incentive plans
• Career Development-the successful candidate will receive career development opportunities leading to roles of increasing commercial responsibility and seniority

Job Responsibilities-The Marketing Manager META is responsible for creating regional demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the regional marketing plan. This includes definition and segmentation of the market, targeting and positioning, and all aspects of the marketing mix (product, place, price, and integrated marketing/promotion).Responsibilities will include:

• Develop marketing strategies and plans aligned with business objectives to create POC demand in the META region.
• Work closely with the Middle East General Manager as well as distributors in the region to align and execute marketing strategies and tactics.
• Analyze market data including competitive activity and regulatory requirements and alter strategies as necessary to inform marketing planning and business strategies and decisions.
• Develop plan to market product through promotional campaigns, utilizing the full marketing mix as appropriate. Leverage relevant digital marketing channels based on local market dynamics. Working alongside sales management, sales team and distributors to ensure campaigns are developed appropriately and delivered effectively.
• Identify and actively engage with Key Opinion Leaders to develop reference accounts and facilitate peer to peer interaction and selling.
• Promotional tool creation: provide commercial organizations with core promotional and scientific literature, sales aids, and support materials to help them exceed their sales plan.
• Undertaking complete analysis of the effectiveness of strategy and monitors implementation and execution.
• Propose an annual expense budget and manage within subsequent plan.
• Budgetary responsibility for ensuring promotional campaigns are within agreed spending limits.
• Business expansion: Participate in strategic planning initiatives including long range plan to ensure profitable growth opportunities are supported, and present to senior management if needed
• Liaise with Regional, and Global marketing teams, as well as Medical and Clinical Affairs as appropriate.
• Liaise with other Abbott divisions where appropriate.
• Ensure all promotional activities, progress reports, updates etc., are delivered on time to a high standard.
• Provide all relevant information required for plan and update reviews.
• Deliver all strategic and impact goals (financial and key projects)
• Liaise closely with all support functions (including Regulatory, Customer Services and Manufacturing).
• Drive Sales and Marketing Excellence in division. Collaboration with Commercial Excellence and Finance to drive for forecasting accuracy.
• Identify and champion new strategies that drive additional sales.
• Liaise with key opinion leaders and industry groups to further business aims.
• Internal communication: Work in close partnership with Global Marketing, Commercial Excellence, Medical affairs, and Sales Managers. Regularly interface with Sales organization, proactively communicating and coordinating efforts, e.g. commercial studies, internal meetings, symposiums, customer meetings and trade shows aimed at growing sales and profitability.
• External communication: Interface with consultants, marketing research firms, ad agencies, other vendors and customers to effectively manage and grow business while maintaining a customer focus woven throughout all activities. Identify and develop relationships with key opinion leaders.
• Make difficult decisions and drive for results.
• Liaise with corporate and government affairs as needed and ensure quality and regulatory compliance.

Qualifications/Experience-Experience

• At least 6 to 8 years commercial experience in Marketing, preferable in Point of Care or Medical Device/Diagnostic business with a desirable understanding of Clinical Biology or Laboratory Medicine
• Solid experience in Middle East multi-country product manager and specifically in distributor markets
• Demonstrated experience in digital marketing; planning of multichannel campaigns, metrics, analytics and trends identification
• Experience in Point of Care will be a distinct advantage
• Outstanding strategic planning and analytical skills?proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and confidently recommend a point-of-view to senior management
• Demonstrated experience in developing and executing specific commercial plans, in the context of an area, region, and division strategy, that achieve specific growth goals
• Comfort with ambiguity; demonstrated ability to take ownership of problems, exercise sound judgment and independently determine appropriate course of action where precedent may not exist
• Entrepreneurial mindset and approach
• Acts thoughtfully but with a sense of urgency, rolling up sleeves and helping team get work done, where/when necessary
• Familiarity and experience working across functions (e.g., Operations/Supply Chain, Quality, Regulatory Affairs, Market Access, Medical Affairs, Finance, Legal, Ethics and Compliance, HR, Customer Service)
• Excellent skills at influencing outcomes by catalyzing and shaping dialogue across and outside the organization, and persistence as appropriate to the audience and issue at stake
• An approachable and credible communication style, with exceptional verbal and written communication skills

Educational Requirements

• Degree in Business, Marketing, technical or scientific discipline
• Written and verbal fluency in English is required.
• Additional language skills in Arabic would be a distinct advantage.

JOB FAMILY:Product ManagementDIVISION:APOC Point of CareLOCATION:United Arab Emirates : RemoteADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 25 % of the TimeMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Not Applicable

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