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Marketing Manager

1.00 to 10.00 Years   United Arab Emirates   16 Mar, 2023
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

UAE National_Marketing Manager - Performance Marketing | Blue | DubaiOverview of the roleOverall the role is to assist in the drive In the success of the strategic marketing approach and growth for BLUE and partnership performance for the division. Focused on executing strategies which will maximize the potential of the entire BLUE˙brand to facilitate YOY growth of partnerships, engagement and downloads delivering an excellent customer experience and position ourselves as one of the market leaders in customer experience. This role will have a view of delivering innovative brand and marketing concepts focused on delivering world class experiences while looking towards ?what is next? by challenging existing thinking.˙The˙Marketing Manager ? Performance Marketing˙is responsible for the delivery of digital activities across CRM and possible social, search and display platforms. They will plan and execute the CRM media campaigns as well as manage the optimization and reporting in collaboration with cross-functional teams, our specialist will be essential to ensuring that integrated digital strategies are aligned with strengthening customer engagement and delivering profitable revenue growth for Blue across the Al-Futtaim group - with a focus on Retail spend.˙What you will do

  • Manage˙the Delivery of end-to-end performance and content marketing campaigns across key digital channels including: CRM, Paid Social (Facebook/Instagram, TikTok Snapchat, , Twitter); Display; Paid Search; YouTube Video (Google Ads)
  • Communicate˙within a large corporate environment, ensuring business & Loyalty marketing leaders understand opportunities, risks, and strategic positioning˙˙
  • Create and execute˙plans to achieve strategic objectives
  • Obtain˙results in a global, matrix-managed environment
  • Build˙strong relationships with internal and external partners
  • Present˙ideas to non-digital & CRM audiences
  • Gain˙support for initiatives through influence and use of business rationale
  • Maintain and continuously improve˙customer engagement
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