Own & define the Careem Plus sub-brand positioning: differentiated value proposition, and sub-brand strategy
Guide the Brand team on building the Careem Plus sub-brand guidelines (visual guidelines, value props messaging direction etc.)
Develop the marketing communication strategy addressing key gaps and growth opportunities in each market
Lead the new city launches and build Go To Market plans: calendar, channels, targets, messages, creatives etc, guiding the local marketing team hand ons
Run the year long marketing initiatives that will enable the business priorities across verticals & markets & channels
Build the Careem Plus central campaigns, new feature launch communications
Provide direction on the Digital strategy and creatives
Provide guidance on the Customer segmentation strategy and integrating Careem Plus in the user journeys
Evolve and improve the performance of the comms, channels and product touch points driven by experiments and results
Product & Customer Experience:
Work closely with product teams to
Optimize the customer funnel (discovery, conversion)
Define new growth levers on product touchpoints that require development (upsell touchpoints, referrals, service carousels etc.)
Drive the visual identity for properties within the mini apps, triggered comms like emails
Develop a communication calendar for key Careem Plus features as they are launched
Careem Plus Partners:
Develop the partner marketing strategy for Careem Plus partners
Develop a communication calendar for key Careem Plus partners as they join
Build offline marketing strategy to leverage BTL advertising across partner venues
What youll need:
Must have: Min 5 years of marketing experience preferably on a subscriptions based product or on partnerships
Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
Ability to work in a complex operational environment and manage multiple tasks with tight deadlines
Ability to build processes and scale fast to work efficiently and effectively with multiple stakeholders (both internal and external)
People leader with excellent communication and influential skills
Customer-centric approach: ability to make decision based on user insights
Educated to BS/MS level (or equivalent) within a subject relevant to the position such as Marketing
Where youll be
Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams. For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home.
You?ll be working in the location you?re hired from. Due to legal and compensation considerations, you will need to be based out of the country you?re hired from as your primary work location.
