Marketing Executive Arabic Speaker

Job Description

Title: Marketing Executive Department: Sales & Marketing Hierarchy: Reporting to Director of Sales & Marketing Direct Subordinates: N/A Indirect Subordinates: N/ALevel: 4Scope:

• The Marketing Coordinator will be in charge of the co-ordination of collaterals and marketing activities (partnerships, events, e-commerce etc.) for all departments supported by the Director of Sales and Marketing.

Responsibilities and Obligations:

• Communicates information about the hotel, the various services, facilities, events and employees in a positive manner to the global market place. Maintain a high profile in the local community.
• Implements and maintains the corporate brand guidelines and quality standards in all collaterals, branded items and events.

E-marketing

• Makes sure data input on the property website is accurate and up-to-date.
• Submits proposals to update the website content (text + pictures) on a regular basis, in order to keep a ?dynamic? website.
• Submits seasonal promotions and events for inclusion on the website.
• Implements the 90 Days rolling plan Marketing Activities related to e-commerce
• Coordinates the e-marketing planned and last-minute activities needed by the Sales department to achieve the results.
• Ensures all information on Internet about the Hotel are correct and respect BHI Guidelines, and therefore handles the text for all online inserts, in collaboration with the respective departments.
• Monitors on a daily basis and records the performance and results of competitors websites and online activities
• Studies and proposes online marketing opportunities and initiatives to further maximize the online market penetration of hotels websites
• Reviews requests and proposals for online activities received from property GM and DOSM.
• Produces a monthly E-Marketing Report indicating the market penetration and online production achieved by hotels
• Meets and negotiates with third-party vendors offering online marketing services and solutions
• Develops online marketing tools and activities and proposes these for implementation.
• Communicates frequently with property revenue managers and obtains from them the revenue channels production and investigates and develops marketing initiatives and solutions how to increase the production
• Ensures that the hotels are always achieve a first page positioning on all primary search engines
• Initiates dynamic and original online marketing tools to support the penetration and increase the visibility of the hotel website.
• Manages the execution of all emailing campaigns and other online sales collaterals.

Collaterals:

• Develops branded marketing collaterals for the property, for all departments and in all required languages.
• Is responsible for the collaterals and giveaways store.

Partnerships & Sponsorships:

• Maximizes brand exposure and values through partnerships and promotional ventures with synergetic third parties.
• Investigates partnership and sponsorship opportunities.
• Carries out partnership and sponsorship activities.

Promotions and events:

• Supports all departments in the organization and the promotion of special offers and seasonal promotions.
• Prepares all necessary templates for mailings and e-mailings.
• Plans and organizes events in the hotel in collaboration with all concerned departments.

Advertising:

• Supports the Public Relations Officer with the preparation of all visuals and other materials required for the advertising campaigns.

Security, Safety and Health

• Maintains high confidentiality in regards to guest privacy.
• Reports any suspicious behaviour of guests and staff to the General Manager and Security.
• Notifies housekeeper regarding lost and found objects.

Keyskills :