Manager Performance Marketing Ad Operations

Job Description

When you think of food delivery in the MENA region, we?d be pretty surprised if talabat didn?t pop into your mind first! Since delivering our first order in Kuwait in 2004, we?ve grown quite a lot over the past 17 years.Today, we deliver hundreds of millions of food orders, grocery items and other products per year, to our customers in nine countries throughout the region with more than 3,000+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches, while our q-commerce concept, talabat mart, now delivers groceries to customers in Bahrain, Egypt, Jordan, Kuwait, Oman Qatar, and the UAE in 30 minutes or less!Our philosophy is to make sure we do what is right for our ecosystem - our customers, our partners, our people, our riders, and the communities in which we operate. Our #techforgood program allows our customers a safe and convenient way to contribute to important causes in their community through donating to local and international charities directly on talabat with a focus on food insecurity in the region. Since its inception in 2020, we have facilitated the donation of well over 1 million meals to those in need, as well as donated over $1.5 million to charity with the help of our partners and customers. talabat is part of Delivery Hero, the global leader in online food delivery and q-commerce.Role SummaryWe are looking for a strong Ad Operations Manager to join our dynamic Regional Performance Marketing team, to set up and lead our operational team managing the marketing channels, with a focus on execution specifically for the search engine marketing channels, working closely with our Central team in Berlin, Germany and the other specialists in the regional PM team in Dubai, as well as the local marketing teams across MENA countries to help them grow their business on our platform.You must showcase demonstrable experience of increasing new customer acquisitions and retention. All these efforts need to support the overall business and marketing objectives.What?s on your plate?

• Creating, developing, and optimizing search campaigns on web and mobile web, app installs, and re-engagement across various markets and multiple platforms (Google, Apple, Huawei).
• Supporting the ad operations team in the daily business operations with hands-on and analytical approach and working closely with the Central SEM team in exchanging best practices, insights and trends and implementing optimization measures.
• Working closely with the specialists in the regional performance marketing team, and driving closer integration with local marketing teams and growth initiatives and plans.
• Understanding and analyzing the performance marketing campaigns, by channel and audience strategies and help drive effectiveness across the digital marketing landscape through actionable insights and recommendations.
• Communicating clearly with regional team key stakeholders around day-to-day business (budgets, targets, projects, and initiatives) as well as aligning with the local markets teams?
• Mentoring the ad operations team and working closely with the central performance marketing team in upskilling, training and knowledge sharing.
• Ability to work against specific channel targets that the ad operations team will be measured upon.
• Understand and incorporate a collaborative approach with other teams regionally and centrally, on projects around bid optimizations, automation, incrementality testing, channel attribution and innovation.

• Bachelors degree in marketing, computer science or business disciplines.
• Minimum 5 years of hands-on experience in search engine marketing in specific and performance marketing in general, with at least 2 years of experience in managing teams.
• Deep understanding of the various performance marketing channels including but not limited to; display, paid social, app store optimization, app marketing and programmatic
• Excellent knowledge and understanding of the web and app technologies and the latest trends in search behavior, shopping on search, Google Performance Max.
• Strong understanding of tracking and mobile measurement, preferably with prior experience in using Adjust.
• Track record of effectively prioritizing and managing multiple projects simultaneously;
• You have a growth mindset - being analytical, comfortable with numbers and eager to test & learn;
• Youll need to be flexible, performance-driven, able to work to tight deadlines and be willing to be hands-on to get the job done;
• You possess good prioritization and de-prioritization skills and are able to comply with deadlines and targets
• You can think outside the box introducing fresh ideas, you bring initiative combined with creativity and the proven ability to collaborate in a complex organization
• Fluency in written and spoken English and effective communication and interpersonal skills.

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