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Head of Product Marketing

1.00 to 10.00 Years   United Arab Emirates   19 Jul, 2022
Cequens
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

As the Head of Product Marketing, you will be in charge of developing product viability and Go To Market strategy for CEQUENS?s new products and feature launches. You will work with different departments within CEQUENS to lead every step of the product?s journey; From determining positioning, naming, competitive analysis to feature prioritization and external product communications. you help shape the representation of the product and help it grow our consumer base and product adoption.Job Responsibilities:

  • Lead the strategy, planning, and execution of go-to-market plans for new products and product features. working closely with Product, Sales, and Marketing (Demand Generation and Brand & Content)
  • Develop product positioning and competitively differentiated messaging based on user research, market insights, and extreme product knowledge.
  • Provide training, marketing collateral, and product documentation to enable other teams, especially sales and customer success, to effectively present and sell our product to customers.
  • Lead market research projects to shape our understanding and approach to competition in the market.
  • Collaborate with head of customer marketing and content team to create educational and marketing content for customers using a variety of creative mediums including audio visual trainings, webinars
  • Serve as an expert in both the product as well as how our customers are using it, with both quantitative and qualitative insights, and advocate for improvements, collaborating closely with our product teams.
  • Manage CEQUENS pricing strategy and prices for our solutions & products

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