Head of Product and Pricing

Job Description

Overview of the role:The role is responsible for the overall price and product strategy including analyses, statistics and market comparisons. The role consists of ensuring the team develops short and medium-term product plans in line with market demand and overall Toyota Egypt (TEG) strategy as well as contributing to the development of long term market and brand forecasts.What you will do:Strategic Development:Strategic development of short and medium-term product plans in line with market demand and overall TEG strategy while contributing to the development of long term market and brand forecasts. Monitoring the industry trends and identifying potential threats and opportunities.Product definition and positioning: Work with the brand principal with regards the definition of the range and diversity of products available in Egypt given the constraints and opportunities of the local market and the parameters determined by the Group.Investigate the opportunity for factory sourced and or locally developed special editions/ customized vehicles for both B2C and B2B business and where applicable ensure these are authorized by the principals and validated by the aftersales team. Run out programs for old and aged Models. Work with the Parts Department to develop an accessory offer across our brandsStakeholder Management:Provide a proactive and regular flow of relevant information pertaining to the motor industry with senior management on product, its performance and major issues or changes in the market or competition. Collaboration and close relationship with OEM/ regional offices. Working in close co-ordination with the advertising agencies in development of Print material for New and existing Models ? specifically with information highlighting new features and attributes.Stakeholder Management:Provide a proactive and regular flow of relevant information pertaining to the motor industry with senior management on product, its performance and major issues or changes in the market or competition. Collaboration and close relationship with OEM/ regional offices. Working in close co-ordination with the advertising agencies in development of Print material for New and existing Models ? specifically with information highlighting new features and attributes.Strategic Pricing:Propose a pricing strategy based on the market profitability requirements as well as to propose prices and range enhancements to senior management for approval which are adapted to the Egypt market. Produce monthly reports on product and price mix for internal and principal reporting while providing accurate reporting market conditions, positions and trends of the Egypt market.Monitor the competitor prices and the brand strategy in Egypt.Contribute to the budget building phase to support the Financial ControllerDrive Principal Standards:Keep up to date with competitive brands and their product launches by attending motor shows as well as monitoring motoring, general press, websites and relying on principal input.Recommend, set up, conduct and analyze the needed market studies. Conduct mystery shopping to support competitor analysis. Identify opportunities of innovation through analysis of global trends and initiatives in the brands and creating or adapting solutions for the Egypt market, with EV as a key driver.Product Launches:Ensuring successful launch of new products by initiating and conducting product launch meetings. Anticipating market evolutions and customer behaviours and expectations as well as analysing industry products and pricing compared to TEG brand and products.Communication on new model introductions, facelifts and necessary product changes within the corporate office and facility wide. Clear understanding of the challenges faced at retail level

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