| Job Location | United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Accounting |
| Functional Area | Not Mentioned |
Head of Marketing & Visual Merchandising | ACE Hardware | AF Retail | Dubai, UAEAbout the RoleWill be responsible to lead all Marketing activities for ACE in UAE and Qatar to develop, plan and implement marketing strategies and programs aimed at promoting the products/brands to help enhance and grow business volumes and increase brand equity and awareness. Accountable for the end to end management of Trading and Merchandising Operations and Strategies to achieve ACE revenue target and associated KPIs (Forecast, Revenues, Merchandising, Content, related KPIs). The JH will manage Visual Dept under their umbrella of responsibilities.Key Role Specific AccountabilitiesMarketing Strategy:In coordination with the Division Heads, you will be responsible for planning, developing and implementing effective marketing and promotional strategies for all brands. You must aim to communicate the brand identity and innovate Marketing within each businessBudget & Marketing calendar:Create a Marketing calendar per brand, per market in order to support the local Trade Plan and seasonality of the business. In discussion with the various Heads of Finance across all businesses, you should draw a brand spend strategy keeping in mind the seasonality and trends involved in each of the businesses. Compile the overall budget and exercise effective budgetary control through the year to highlight any variances for immediate actionMeet footfall targets:Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels. Support the ecommerce websites for ACE through website visitation and customer journey planningStrategy & optimizationIdentifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROASDelivering customer-focused, profitable multi-category campaigns to agreed targetsAddressing and escalating campaign performance issues.Responsible for AB tests, Search Query analysis and keyword mining.Apply the SKUs naming conventionOptimize content (descriptions, images etc..)Use VOC to enhance the product and optimize the onsite experiencePost purchase experience (Last mile), return & refund process, customer feedback -Yearly strategy document updated every quarterAgency/ Partner and Online trainingForce of proposition for tools to optimize campaigns performance and reportingSupport specific stores:Collaborate with Operations Teams per brand to identify teams and stores that need focused marketing and track improvement in performance WoWLiaison with partners:Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reportingCustomer Database & LoyaltyCollaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns
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