Head of Marketing Electric Mobility

Job Description

What you will do:Marketing StrategyEstablish and grow all new EV brands in UAE / KSA and driving brand awareness, consideration, and relevance amongst the target audiences.Drive market share growth through development of brand equity and improved customer loyaltyDevelop the marketing strategy and execute the marketing plans in UAE / KSA in consistent with the overall global marketing strategy and implementation roadmap. This includes product launches and driving awareness for existing product lines & brand communicationThe main liaison with the EV principals, collaborating with their global marketing teams to understand the global and regional strategic initiatives.Managing OEM relationships that result in long-term success for both the OEMs and Al Futtaim, through close collaboration and communication.Drive digital-first, consumer centric approach across all aspects of the business together with global teamActivation, Campaigns & Social MediaCreate data driven campaign planning processes for all brands in UAE / KSAManage and coordinate external agency partnersLead, activate & execute consumer communications across all channelsOversee social media, and community management channelsDevelop and execute comprehensive social media strategies to enhance brand visibility and engagement across platforms.Sustain a performance measurement framework across key platforms to drive sustainable growth and continuous improvementResponsible for financial planning and reporting (paired with KPI framework to deliver campaign attribution/ROI measurement)Explore and implement best in class practices from our partner OEM in other markets, as well as across the industryCustomer ExperienceDeliver exemplary Customer Experience (CX) across all brand touchpoints by leveraging key brand propositions and assetsImproving Customer Experience in sales spaces and workshops by supporting Sales and After Sales Front line teams with Merchandizing, Training, & POS materials.PR & Media RelationsDevelop and implement comprehensive PR strategies that align with the Al Futtaim overall marketing objectives.Oversee all PR and media relations activities, including media outreach, press releases and media interviews.Lead the creation of compelling PR campaigns and initiatives to promote product launches, corporate announcements, and key messages.Team ManagementCreate a high growth mindset teamDrive a talent development system that creates marketing talents who are recruited correctly, developed, coached, and engaged through performance management, learning, development & succession planning. Lead a lean and effective Marketing structure & teamDrive performance of Marketing team through measurable KPIsEnsure 100% compliance with Standard Operating ProceduresDrive Al-Futtaim Values in workplace.Required Skills to be successful:Minimum of 15 years experience in the automotive industry, with a preference for experience in electric vehicles (EVs).Extensive experience in branding, CRM, digital marketing, public relations (PR), social media, and events management.Strong experience and established relationships with marketing agencies.Previous experience in high-growth businesses and start-ups is highly preferable.You will be redirected to the company website to apply for this position.

Keyskills :
experience in the automotive industry branding CRM digital marketing public relations