Head of Events and Activations- 6month contract

Job Description

The Client:Multinational Retail company in the UAEKey Responsibilities:

• Conduct a comprehensive evaluation of the internal and external landscape, analyzing the potential across diverse brands, markets, and customer segments.
• Utilization of internal and external resources, geographical focus, and defining the scope and measurement (KPIs) for this area.
• Clearly define the target market and outline winning strategies for the Events/Activations Center of Excellence, aligning with the specific needs and goals of a retailer.
• Identify untapped opportunities within the organization and determine strategies to succeed in three areas: Events & Experiential Marketing, Malls and City Tourism relationships and engagement, and internal cross-brand partnerships.
• Conduct a comprehensive analysis current state, perform a gap analysis, and develop a roadmap to achieve desired objectives in the near, medium, and long term. Present this roadmap by August/September to facilitate the 2024 staffing and budget planning process.
• Capitalize on mall tenancy relationships by leveraging event opportunities during key trading periods.
• Establish and cultivate relationships with key agencies and partners necessary to execute ground-level activities in key markets, ensuring brands have a significant presence where it matters.
• Design a process and framework to operationalize the Center of Excellence within the overall marketing communications strategy, effectively coordinating activities between individual markets, regional operations, and brand-specific responsibilities.
• Focus on short-term wins in 2023 by deploying resources and testing initiatives on the top 5-10 priority brands.
• Track clear KPIs and ROI measurements to provide proof of concept, with a primary emphasis on the KSA, Kuwait, and UAE markets.

Requirements:

• +15 years of experience in Marketing communications and activations
• Bachelors or Masters degree in related field
• Proactivity in spotting opportunity outside of a brief JOB DESCRIPTION
• Have a track record of managing activations and direct to consumer marketing before with clear evidence of success
• Highly strategic mindset as the Job is not a defined role vs expected to come and define the future
• Solid understanding of the GCC landscape, Malls, retail calendar, the activations agencies scene across the markets
• Great negotiation skills as the role may require many different partnerships to be cracked to enable a platform to build on
• Great collaboration Skills and ability to partner, listen to the business needs and bridge with external knowledge of what good looks like
• Great agencies network, resourceful, can bring solutions and ideas out of the box
• Comfort to work in undefined waters and define and clarify and put strategy together
• Fluent in English, preferably Arabic as well.

#LI-FG1Halian Group:With over 20 years of experience, we have come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers.Our resourcing and smart services help you to realize tomorrows potential. Discover the amazing things possible when you bring the right people and the right technologies together.

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About Company

Award-Winning Tech Talent Company. We help businesses make progress, build efficiency and discover new possibilities. Our goal is to support talented individuals to explore, innovate and unleash their potential.Our success has spanned over 20 years. In that time, we’ve come to understand that innovation is the only way to provide agile, practical solutions that transform businesses and careers that fulfil potential, faster.Halians smart services, tech talent and search capability, help you to realise tomorrow’s potential. To discover the amazing things that are possible when you bring the right people and the right technology together.