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Head of CRM

1.00 to 10.00 Years   United Arab Emirates   09 Jun, 2022
Farah Experiences LLC
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

?The Head of Customer Relationship Management is responsible for driving Farah Experiences CRM strategy, impacting the Companys growth and ensuring all revenue opportunities are maximized. She/he will work closely with Marketing and Sales Departments to provide insights and support on how to maximize current and prospective relationships through CRM tools. The Head of Customer Relationship Management also champions SCV (Single Customer View) from a business perspective and drives through necessary CRM changes ensuring full buy-in from all stakeholders in the Business. She/he will also be responsible for assisting the Director with the digital vision for the company including digital product/platform development and delivery for key customer touch-points.? Your job responsibilites will also include:

  • Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
  • Plan, manage and deliver tailored multi-channel CRM campaigns
  • Ensure Return on Investment through agreed KPIs and performance metrics
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures required information at key points in the customer life cycle and recognize commercial opportunities.
  • Builds and Grows Database size of contactable records
  • Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
  • Ensuring the entire database is cleaned, segmented and updated regularly. (B2B and B2C)
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluates digital products for Parks supervises delivery of any digital product upgrade / delivery
  • Ensure all business requirements are met, for on time delivery of the CRM project for Yas Connect project
  • Collaborate with internal stakeholders, agencies and other vendor partners as needed
  • Works with Marketing, Guest Services and Operations to maintain a customer-focused attitude in all Companys digital touch points?
Essential:
  • Bachelors or masters degree in marketing, business administration, or any other field deemed relevant
  • Minimum 5 years of experience in direct and digital marketing ideally in a similar industry.
  • Strong background in customer acquisition, re-engagement and retention strategies.?
  • Strong analytical skills, guest services skills, campaign management skills?
Desirable:
  • Further qualifications in the areas of digital marketing and/or customer relationship management
  • Experience having worked with CRM platforms ?
  • Digital marketing skills (EDM campaigns), creating templates in CRM

Keyskills :

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