Expansion Interior Design Manager

Job Description

Expansion Interior Design Manager | IKEA | Regional Service Office | Jebel Ali, DubaiOverview of the roleTo contribute to positioning the IKEA store as the ?Leader in life at home? in our market in order to maximize sales and long-term profitability. I do this by securing the effective implementation of global solutions using my knowledge of people?s life at home and consumer buying behavior in my market and my home furnishing competence to adapt these to meet our national needs.What you will doREGIONAL SUPPORT

• Actively support the Com & In manager expansion in implementing the country business plan and the country Com & In BP plan to support the optimisation of sales and our long-term growth in our new to build stores.
• Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with interior design in my country.
• Using range presentation solutions are relevant to the many peoples life at home in my national market and that it accurately reflects demographics, living conditions and out visitors needs and wants.
• Securing that our solutions reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
• Develop the store layout and support the stores to ensure it is used to create optimal visual impact, a good overview and supports our commercial priorities.
• Working with SO Com & In colleagues, SO establishment team, Sales leaders, In-store Logistics and other SO functions to agree on our national priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels and reflects our local market needs.
• To working closely with the Country Com & In interior design specialist, country marketing department colleagues and other SO colleagues to ensure the country commercial calendar messages are communicated in a clear, consistent and inspiring way, supporting commercial priorities and reflecting seasonality.

• Work with the interior design planners to develop and implement the store layout to meet and exceed visitors expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, graphic identity and tone of voice.
• Demonstrate a deep knowledge and understanding of people?s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
• Analyse the IKEA Customer Satisfaction survey (ICSS) , IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com & In teams to improve the experience of our visitors and convert them into satisfied customers.
• Working with the establishment graphic communication leader, Establishment visual merchandiser manager to ensure consistency in how we communicate throughout our new stores.
• Supporting the new stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
• Work with good time management skills

• Sharing good ideas and coaching interior design manager?s new stores and your interior design planners to improve their competence.
• Support and coach interior design managers of new stores and interior design planners team to secure that layouts , range presentations solutions is prioritized, placed correctly, consistent and understandable, clear and uncluttered with the customer in focus.
• Ability to coach and educate SO Com & In colleagues, other functions and our store interior design managers on how to work with manuals, global directions and tools within my area of responsibility.
• Lead, inspire and challenge the interior design planners in your team to constantly increase their knowledge of people?s life at home, consumer behavior and develop their interior design skills.

• Coordinate with the regional expansion plans whenever necessary including commercial planning, build up and opening phases.
• Supporting with current ways of working and business practices.

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