Electric Vehicle Digital Marketing Manager

1.00 to 10.00 Years United Arab Emirates 20 Mar, 2023

Electric Vehicle Digital Marketing Manager | AL Futtaim Automotive | BYDOverview of the role:

The primary focus of the role will be launching, tracking, and optimizing full funnel digital campaigns with an objective to grow our presence in the market, continuously increase traffic to our digital and physical touchpoints and generate high quality leads to support our brand and business objectives and reporting performance of all digital campaigns against set KPIs (key performance indicators) /targets, present learnings/insights to other relevant team members, and secure fast implementation into ongoing�and future campaigns

�What you will do:��

Support each of the brands in their own organic and paid media development.�
Manage the use of digital media to support the company?s product strategy.�
Drive digital marketing best practice within the organization.
Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
Act as the main point of contact for all automotive media relations for PHD with a focus on increasing media efficiencies and driving divisional wide best practice.
�Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
Support in end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next step recommendations.
Assist in briefing the media agencies of any new campaigns once requested from any of the brands and in line with the marketing calendar.�
Follow up on the campaigns go-live dates and make sure all campaigns are timely launched.
Analysis campaign outcomes in detail, using a variety of proprietary software applications.
Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives.�
Analysis campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.

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Keyskills :

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