Managing email customer communications and implementation processes as well as measurement.
Managing SMS customer communications and implementation processes as well as measurement.
Reporting of campaign results for all SMS/Email channels and advice of areas to improve and/or optimize.
Regular reporting of all campaign results channel-wise (Email and SMS)
Stakeholder Management
Managing CRM vendor relationship on behalf of the brands for campaign requests, payments, campaign delivery tracking, and campaign post performance reports and review with brand & vendor.
Work closely with the brand all relevant channels in line with the main campaign messaging and are optimized to drive campaign key performance indicators (customer sign-ups, repeat visits, click through, and revenue).
Track Performance & work on improvement plans
Continuously monitor the key KPIs for emails and SMS and assist brands to improve them. (Open rate, click rate, subscription rate)
Continually A/B test subject lines, content and design to drive key performance indicators for email channel
Monitor and continuously improve CRM campaign deliverability rates
Campaign Conversion Rate
Other campaign operations
Merge Accounts as per brand request
Change Customer mobile number as per brand request
