Director of Marketing and Communication

Job Description

The PositionThis role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awarenessKEY ROLES & RESPONSIBILITIES

• Manage all activities within the marketing department, ensuring all brand standards are followed
• Create & execute the annual strategic and seasonal marketing/ communications plan according to budget
• Serve as the hotel?s primary brand ambassador, ensuring that brand guidelines are followed
• Develop the hotel?s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
• Plan and oversee the hotel?s advertising and promotional activities
• Manage the hotel?s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns
• Develop strong relationships with the media as well as with tourism industry partners
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
• Plan and oversee the hotel?s advertising and promotional activities
• Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
• Verify all advertising for the hotel in digital channels is in alignment with brand voice
• Build and maintain positive relations with Accor Corporate and Regional offices
• Oversee photo and video shoots for the hotel and seasonal campaigns
• Other duties as assigned

• Excellent understanding of luxury market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Knowledge of basic accounting, math skills and analytical capabilities required.
• Ability to assess/evaluate employee?s performance fairly.
• Must have strong interpersonal skills with attention to detail
• Strong written and verbal communication skills
• A leader with a positive attitude
• Strategic thinking combined with the ability to move strategy to action
• Problem solving skills
• Managerial / Leadership skills
• Self-motivated, creative and confident, with a highly energetic personality
• Creative, independent, and manages stress gracefully
• Ability to meet deadlines consistently
• Pro-active and takes initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented
• Proficiency in organizational planning with the ability to multi-task

• Bachelor?s degree in Marketing, Business, or related major
• Minimum 5 years? experience in the marketing, digital or related professional area
• Hospitality marketing or advertising agency experience preferred
• An experienced marketing expert, a dynamic and self-driven, creative individual
• An engaging and empathic leader
• A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)
• Strong luxury hotel background is preferred
• Fluency in English, written and spoken

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