Digital Marketing Support Manager

Job Description

Experience Hub is the destination promotion partner of the world?s fastest growing leisure and entertainment destinations - Saadiyat Island & Yas Island.We connect travelers to the destination stakeholders (theme parks, attractions, hotels, etc) by designing world-class holiday packages that appeal to travelers from around the world.The key digital assets we manage and operate are the Saadiyat Island website & Yas Island website and mobile app. Both websites seek to help travelers curate their perfect trip to the destination by inspiring and selling insightful, data driven itineraries.The Digital Support Manager will play a key role in leading the delivery of digital initiatives across the landscape in areas such as UX / UI / Development initiatives for the website and Mobile App, SEO, CRM, Content, Data and Analytics.Job Scope:The digital support manager will be in charge of the below tasks on a regular basis:

• Suggest ideas for the digital and e-commerce strategy while also contribute towards the creation of the strategy document(s)
• Follow up with various teams and stakeholders on strategic initiatives to ensure they conclude on time while achieving the expected qualitative output
• Extract data and analyze it with the support of the line manager. Suggests analysis worth conducting.
• Timely and qualitative execution of website content and conversion optimization projects. With the help of the line manager, identify areas of improvement in the website performance, using gathered data
• Regularly perform benchmark of other digital channels and highlight key insights to the management
• With the help of the line manager, create insights from digital data, to help the department better understand digital channel visitors
• Produce accurate and timely reporting. Maintain existing tools and build new tools on demand. Suggest new reporting.
• Execute data collection projects and perform checks when required
• Identify technology gaps and assess technology needs with the help of the line manager
• Report and summarize technology trends benchmarked on request
• Understand overall technology environment and how it impacts the digital channels and end customers
• Understand our audience and actively participate in UX and UI projects
• Participate and report back on internal testing of digital releases
• Organize and report on end customer testing of digital releases
• Give clear and precise requirements to IT to deliver projects and manage delivery
• Develop win-win partnerships with both internal and external stakeholders that support the delivery of projects
• Engage with e-commerce teams of other assets on Yas Island, when required by line manager to deliver a project
• Challenge content provided to ensure it is compelling. Deliver content updates and edits within the timelines provided
• Proactively perform assessment to recommend fixes
• Give clear directions on expected content for the web pages
• Execute digital marketing campaigns actions as instructed and alert on gaps between the acquisition strategies and the content and experience available on digital channel
• Execute CRM actions as per instructions and ensure quality of the CRM execution
• Execute SEO/SEM configuration as per instructions and alert on any identified gaps
• Maintain existing tools and coordinate implementation of new ones in autonomy
• Raise purchase requests on-time, with all required information and track in autonomy procurement process for procurement to be delivered in a timely manner
• Adopt a positive attitude and embrace department culture

• Minimum Bachelors degree in marketing or digital marketing
• Demonstrable experience leading and managing initiatives related to ux/ui, development, SEO/SEM, CRM, email, social media, digital strategy and analytics
• Working knowledge of Sitecore, GA, GTM and Firebase
• Knowledge of the latest SEO strategies and techniques
• 3-5 years of experience of digital marketing ideally in travel and leisure industry (on the agency or client side)
• Ability to simplify and share technical discussions to business teams and vice versa
• Ability to foster professional relations across various brands and functional teams within the destination
• Ability to craft and present impactful presentations
• Ability to craft UX / UI / Dev agency briefs
• Ability to work in a multi-cultural, multi-geography environment

• Experience with basic coding / code analysis is an advantage
• Experience in using Invision, Adobe XD or Figma or Sketch is an advantage
• Experience in Adobe Creative Cloud apps is an advantage
• Experience with Emarsys is an advantage
• Fluency in English is a must and Arabic is an advantage but not mandatory
• Avid leisure traveler & digital consumer

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