Digital Marketing Executive

Job Description

Job Requisition ID:129561Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A?rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the worlds most admired and innovative brands. Al-Futtaim Group?s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.About the RoleThis role is responsible for the end-to-end objectives of the digital marketing plan, website customer plan calendar, Paid Search & SEO, media buy planning & execution working closely with the website agency.The job holder is responsible for the digital marketing execution across the MENA markets.Key AccountabilitiesPaid SearchSpecifically on a day-to-day manage external agency relationships -

• Briefing seasonal campaigns, promotions, and trading priorities
• Supporting the development of market forecasts by month to meet business ROAS and profitability targets
• Compiling progressive latest estimates across key markets and briefing intra-week optimisations
• Supporting with ad hoc analysis, weekly/monthly reporting, campaign wash-ups and Quarterly Business Review
• Weekly tracking statuses of full year BAU and experiment roadmaps
• Maintaining best-in-class account hygiene through account audits and competitor benchmarking
• Proactively seeking out third party products to boost channel performance and insights
• Managing local language ad copy translations and asset production, ensuring seasonal and market relevance
• Running the PPC dashboarding bug trackers and escalating issues/data discrepancies as necessary
• Supporting with feed management strategy and optimisations

Work with internal stakeholders -

• Maintaining cross-channel principles from budget prioritisation to omnichannel test & learn campaigns
• Effectively representing paid search in all appropriate forums, proactively promoting the channel?s visibility and educating counterparts

Search Engine Optimisation (SEO) Management

• SEO agency management: Working closely with the external SEO agency to deliver against the business organic search strategy.
• Reporting: Hands-on on working in SEO across technical, outreach and content projects, and be able to effectively report on all deliverables to senior stakeholders.
• Stakeholder management: Maintain close relationships with the search agency, international stakeholders (trade, onsite optimisation, product, development, editorial, acquisition), and our counterparts in the UK search team
• Forecasting: Use reasonable logic to forecast customer acquisition, traffic, and revenue numbers in developing the wider search strategy, and associated business cases
• Data, Reporting and Analysis: Take ownership of comprehensive weekly/monthly and project-specific reports. Able to tell a clear story behind numbers from disparate sources, and succinctly pull out the short, mid, and long-term actions required. The candidate will also be expected to carefully review SEO implications of stakeholder projects and present back adapted courses of action
• Industry: Draw actionable insights from the latest algorithm updates, competitor activity, and the wider industry landscape, to tactically grow our natural position within the market
• Culture: Drive a culture of best practice, idea creation, and change.

About YouMinimum Qualifications and Knowledge:

• Extensive experience to support with the development of our paid presence across the MENA markets on search platforms.
• 3 years experience in PPC or across retail clients agency-side.
• Experience managing complex account structures and multiple markets.
• Had experience working closely with an external SEO agency to deliver against the business organic search strategy.
• Hands-on experience working in SEO across technical, outreach and content projects, and be able to effectively report on all deliverables to senior stakeholders.
• Have an agency background or have worked in-house at a retailer.
• Confident in using search and analytics tools, be able to work autonomously, be a solid communicator, and passionate about championing SEO?s role in the wider marketing mix.

Minimum Experience: At least +3 years of experience. A results-driven, energetic individual who values teamwork as an integral part of achieving great resultsBehavioural Competencies

Keyskills :