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Digital Marketing E CRM Executive

1.00 to 10.00 Years   United Arab Emirates   18 Jul, 2022
Al Futtaim Group
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

UAE National_Digital Marketing & E-CRM Executive | Al Futtaim Retail | Dubai,UAEOverview of the roleEnd to end Management of eCRM & automation campaigns across our owned channels (email, sms, web push notifications & push notifications. Responsible for driving up all the eCRM campaigns (Welcome, upsell, cross sell, re-activation of lapsing customers)Part of the ecommerce team, the eCRM & Automation executive, will be instrumental into customer retention and helping the ecommerce team to achieve the revenue target through the execution of eCRM campaigns for our fashion brands. (Ted Baker, Sandro, Maje)Day to Day

  • Creation & Execution of Omnichannel campaigns email, web & app push notifications, sms (inclusive of Email HTML design)
  • Working with the relevant stakeholders across category marketing, creative
  • Maximize the customer lifetime value, retention, response & conversion rates, average revenue per user
  • Minimize churn rate, abandonment rate
  • Create customer targeting and segmentation strategies
  • Web & email Personalization
Analytics & reporting
  • Monitor and improve all created strategies (CRM, Marketing Automation, personalization)
  • Define and optimize key performance metrics and prepare relevant dashboards to share results across the team and report up to senior management
  • Analysing relevant performance metrics (CVR, CTR, CTOR, Unsubscription, revenues etc.) into the eCRM solution + Google Analytics
What you will doManage day to day eMail, SMS, Web Push & App Push campaigns
  • Execution of campaigns
  • Reporting
  • Optimization
Reporting
  • Delivering performance reports and insights from the email & SMS campaigns to internal stakeholders
Strategy & optimization
  • Support the eCommerce team into designing customer journeys (Welcome, lapsing, inactive)
  • Help designing upsell / cross-sell journeys
  • Create an iterative optimization strategy to optimize (open rate / CTR / CVR) through A/B testing
Teamwork
  • Create relationship & workflows within the department
  • Work with all the brands you are in charge of
Personal Development
  • Develop knowledge into advanced segmentation
  • Develop knowledge in Personalization (email / web push / app push)
  • Participate into a data driven approach project with the CDXP department.

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