| Job Location | United Arab Emirates |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
Customer & Market Knowledge Manager - Digital & Marketing - UAE Apply now Job Number:3445191 Work type:Permanent - Full Time Location:UAE Categories:Mid-Senior LevelTitle: Consumer & Market Insights ManagerMain Job Purpose:? Be independent and deliver fact-based, objective views of the business.Provideinspirational and credible transformationalinsightsto business partners.? Identify strategic possibilities for business growth through market development(higher penetration, frequency, Intensity of purchase)and tactical opportunities for the marketing teams to capitalize on.? Use your innate ability and passion to understand and empathize with consumers and customers to deliver valuable insights to the business.? Offer foresight rather than just insight, by proactively identifying consumer and market trendsacross MENA, and using these to shape thebrandstrategies revamp.Key Accountabilities:?Have a thorough understandingof main brands 6Ps within the categories of Apparel, Hospitality, Wellness: Brand Funnel, business objectives and challenges,competition landscape, customers.?Be able to set relevant research programmes to deliver againstbusiness challenges andobjectives. Strong understanding and relevant experience across Quantitative and Qualitative research methodologies.? Distil information from primary and secondary research e.g. ad hoc, market information. Complement this by demonstrating market insight capabilities - complement ad hoc research with in-market understanding.? Responsible for building and developing relationships with own group of business partners includingBrand Planning, Marketing Communications, Data & Digital Insights, Ecommerce, Customer Service, etc.? Contribute to category and strategic understanding work e.g. Habits & Attitudes, Drivers, and Strategic Pricing& Promo.? Deliver insights that improve business performance e.g. increased brand equity,strengthening brand funnels.?Solid understanding of products from main agency partners: Nielsen, Kantar, Ipsos, etc.Qualification & SkillsNeeded:? 5+ years as a CMI Professional or 3+ years as CMI + Research agency managerial experience (Nielsen, Kantar, Ipsos, etc.)Analytically minded and numerically oriented.? Capability to derive insights from integration of different datasetandconnecting the dots? Think strategically ? ability to design, develop and land researchprojectswith a solid business impact in mind (going beyond the brief)? Opportunity spotting skills, with data deep diving abilities.? Capability to derive insights from integration of different data & connecting the dots.? Develop output, which is simple, fact-based rather than fact-filled, focusing on storytelling, recommendations and impactto growth.? Strong communication skills both written and verbal are needed to work with different functions and land insights and messages in a compelling way.? Ability to collaborate seamlessandlead across agency partners and internal teams will be crucial.Advertised: 26 Jun 2022 Arabian Standard TimeApplications close: 25 Jul 2022 Arabian Standard TimeBack Apply now Refer a friendShare this:
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