CRM Manager

Job Description

CAFU has the vision to create a better world through connected mobility, serving both consumers and businesses. Every day, we create convenience in motion for our customers in communities across the region. We started as an on-demand fuel delivery app and have now extended our services to the car wash, tire change, and battery change...but this is only the beginning.We have big [global] plans to be a super app with products & services which are agnostic of fuel and mobility. Cafu is a technology business passionate about sustainability and positively impacting the communities we operate in.We?ve already won awards for best AI platform and voted ?s Number 1 Top Startups 2021! We encourage involvement in the community by using in-house developed technologies to work for the environment. CAFU signed up to the SDG Ambition Accelerator program by setting ambitious sustainability goals and developing a technology strategy to improve measurement and performance towards achieving those goals, aligning to the United Nations Sustainable Development Goal 13 committed to Climate Action.If you want to make a real impact on our communities and are forever curious about how things work and why and want to join a company that moves with purpose and collaborates, then we want to hear from you!You will be responsible for developing, executing, and refining multi-channel customer communications and developing programs, roadmaps, and CRM strategies. The CRM Manager focuses on customer loyalty and retention marketing strategies. The person should have a clear understanding of how to leverage customer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing programs through multiple communication channels in order to increase customer loyalty and their lifetime value to the business.Responsibilities

• Defines the customer communication plan across the customer journey taking into consideration all touch points and channels
• Develop targeted CRM communication for our customers: transactional, event-based, customer lifetime value and promotional campaigns
• Manage day to day execution of customer marketing communication activity across push, email and SMS
• Identify and articulate the approach to marketing communication activities to achieve business and customer objectives
• Works with Analytics teams to define and drive customer segmentation and measurement
• Works with Product team to harness new and upcoming capabilities to further personalised interactions
• Team product owner and key stakeholder for CRM and communication platforms. Day to day relationship responsibility with the system vendors and integrators/third parties
• Ownership of customer campaign reporting
• Create programs that enable business to quickly apply the CRM strategy to new markets and easily create localisation.
• Support the integrated planning of marketing activity and KPI measures
• Maintains clear SOPs for customer communications
• Ensure all outgoing formats such as email templates, push notifications etc. meet technological best practice and are in line with brand guidelines when it comes to design and tone of voice
• Work closely with Brand and Marketing teams
• Brief and Manage 3rd party agencies

Keyskills :