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CRM Data Analyst

1.00 to 10.00 Years   United Arab Emirates   13 Jun, 2022
Al Futtaim Group
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

CRM Data Analyst | Al-Futtaim Digital RetailOverview of the role:Develop BI Reporting and Analytics framework for CRM to make data driven decision for Digital and Retail businessWhat you will do:Description of Accountability:

  • Work with Digital/Retail brand teams to integrate systems for targeting recommendations, cross-promotion and be able to measure performance of different approaches.
  • Clear understanding of CRM Analytics strategies such as Active/Inactive Customers, Cohort Analysis, Cross sell /Upsell, Customer segmentations and lifecycle value.
  • Responsible for identifying different customer profiles, and carrying out the optimization of CRM activities by defining market sectors and customer selection based on customer profiling and segmentation.
  • Undertake ownership for integration of CRM/marketing automation tools with the Web and App ecosystem
  • Responsible for building ETL process between the CRM/marketing automation tools and Data warehouse and should have a clear understanding of the Data models
  • Responsible for hands-on modelling and analysis of marketing campaigns to determine the best mix of channels and messaging
  • Should be a proficient user of SQL/Big Query and Data visualization tools such as Tableau
Campaign management & Insights
  • Segmentation
  • Campaign performance
  • Insights
Dashboard & Reporting
  • Create actionable dashboards on Tableau for all business units and all retail brands
Teamwork
  • Create relationship & workflows within the Tech & development departments to complete projects
  • Re-platforming
  • New tools implementation and measurement
Personal Development
  • Develop knowledge in Data Warehousing / Big Query
  • Develop knowledge in Tableau

Keyskills :

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