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Copywriter

1.00 to 10.00 Years   United Arab Emirates   08 Apr, 2022
Careem
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

What youll do:We are looking for a Copywriter to join the central Brand & Creative team and focus on leading customer communication for the Pakistan market. The candidate will get to ideate and create content that will help articulate and scale user journeys, new feature launches, regional campaigns and more. They will be a strategic thinker with a passion for turning complex consumer insights into simple yet creative customer communication . In return, they will have the opportunity to take an exciting role in helping shape and grow the Careem Super App.

  • Content creation
    • Write all customer communication content within the content guidelines
    • Work closely with various stakeholders to draft content that aligns with brief objectives & tone of voice guideline
    • Coin key messages and taglines for 360 campaigns, and draft the supporting copy around it
    • Track content performance metrics
    • Keep a pulse check on best practices, trending local and global campaigns and industry events
  • Creative gatekeeper
    • Know the Careem Style Guide inside out, and support in upholding its guidelines across all content
    • Lead Careem?s tone of voice across the business to ensure all customer communication is on brand
  • CRM
    • Ideate and create the copy for growth targets - such as growth hacks, user journeys and campaigns, content experiments
    • Review and track related content performance
  • Stakeholder Management
    • Work alongside Content Manager, Marketing Managers, Social Media Manager, and Graphic Designers to support marketing campaigns, partnerships and events
    • Manage multiple assigned projects, and communicate clearly with each stakeholder on project timeline and deliverables
What youll need:
  • 2 years of relevant experience
  • Sharp, creative copywriting skills
  • Strong written and verbal communication skills in English and Urdu
  • Proven ability to successfully develop, and execute multi-channel content copies
  • Independent, proactive and critical thinking skills
  • Effective communicator with stakeholder management experience
  • Good team player, organized and good attention to detail
  • Experience in a high growth consumer-oriented startup
Where youll be:
  • Even though we are working remotely, we are strong believers in collaboration and the power of building social connections with our teams. For that reason, our offices are still open and provide plenty of collaboration-friendly spaces at times when teams need it or if you need a quiet space to work outside of home.
  • You?ll be working in the location you?re hired from. Due to legal and compensation considerations, you will need to be based out of the country you?re hired from as your primary work location.

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