Central Sales Executive

Job Description

PurposeAs an integral part of our Regional Marketing & Sales team, the Central Sales Executive embodies our commitment to providing exceptional customer service, nurturing prospective and current family relationships, and maintaining the highest standards within the Cognita family of schools. This role is pivotal in guiding families from initial enquiry through to enrolment, ensuring each interaction reflects our ethos of excellence, care, and responsiveness.Key AccountabilitiesCRM Pipeline ManagementOversee and manage sales pipelines for multiple schools, ensuring all enquiries, applications, and leads are accurately tracked and updated in the CRM system (e.g., HubSpot).Prioritise tasks to ensure enquiries are responded to promptly and efficiently in line with agreed SLAs.Monitor each stage of the sales funnel (from enquiry to enrolment) to identify opportunities to increase conversion rates.High-Quality Customer EngagementAct as the first point of contact for prospective parents, ensuring all interactions are personalised, professional, and aligned with Cognitas RES standards.Conduct detailed follow-up calls, emails, and virtual meetings to nurture leads and provide families with tailored information based on their specific needs and preferences.Deliver compelling and empathetic parent conversations that showcase the value proposition of Cognita schools.Conversion and Sales TargetsAchieve agreed monthly and annual sales KPIs, including enquiry-to-application and application-to-enrolment conversion rates.Proactively identify at-risk leads and develop strategies to re-engage and convert them.Support targeted campaigns to drive sales numbers, including open days, virtual tours, and events.Promote the unique value propositions of different Cognita schools, effectively cross-selling to maximise family engagement and retention across the network.Process and Quality ManagementEnsure a seamless, efficient, and enjoyable experience for prospective parents throughout the sales journey.Follow standardised procedures for enquiry handling, follow-ups, and reporting.Utilise advanced CRM analytics to monitor, analyse, and produce weekly reports. Make data-informed decisions to enhance conversion rates and optimise sales strategies.Maintain high-quality records in the CRM to ensure data integrity and accurate reporting.Continuous ImprovementActively contribute to the development of sales best practices and customer service excellence within the central team.Stay updated on market trends, competitor activities, and parent expectations to provide relevant insights.Participate in ongoing training and professional development opportunities to enhance skills.Person SpecificationQualifications:Bachelors degree in a relevant field. Additional certifications in sales, marketing, or customer relations highly advantageous.Experience: Experience in a sales role, with a demonstrated track record in achieving sales targets and enhancing customer service within the education sector.Skills: Exceptional communication and interpersonal skills. Proficiency in CRM systems and data analysis. Strong strategic thinking, planning, and execution abilities.You will be redirected to the company website to apply for this position

Keyskills :
Sales Good selling experience Good communication skills