BRAND MANAGER: AUTOMOTIVE: MIDDLE EAST

Job Description

Exploring Opportunities in The Middle East: Connect with Outstanding Local Talent!As we embark on developing our Dubai office, we are eager to connect with outstanding professionals from the Middle East automotive community.This speculative job opportunity mirrors the calibre of candidates and positions we aspire to showcase within our esteemed portfolio of clients. We are creating a pool of suitable candidates from August to early October.Please rest assured that our team will thoughtfully review your submission and reach out to you should your resume and a future opportunity align with your skill set. Given the significant demand for automotive skills, your application could be rewarding.BRAND MANAGER: AUTOMOTIVE: MIDDLE EASTPosition OverviewAs a Car Brand Manager specialising in the Middle East region, your pivotal role entails orchestrating and implementing targeted marketing strategies to amplify brand presence and fortify sales performance for a designated car brand within the corporate portfolio. You will play a vital role in shaping and executing brand strategies, overseeing diverse teams, scrutinising market dynamics, and ensuring a unified brand message and positioning.KEY RESPONSIBILITIESBrand Strategy

• Collaborate with senior leadership to define the brands vision, mission, and strategic goals, particularly tailored to the Middle East market
• Formulate comprehensive brand strategies aligned with corporate objectives
• Discern precise target audience segments and fine-tune brand strategies to engage the Middle Eastern market optimally.

Marketing Campaign

• Formulate and execute marketing campaigns that magnify brand visibility, drive sales, and meet performance benchmarks
• Engage with creative teams to devise dynamic marketing materials encompassing advertisements, videos, and digital content
• Oversee digital and conventional advertising to ensure a consistent brand message

Product Launches and Positioning

• Collaborate with product development units to outline product positioning, attributes, and advantages that align with the Middle East
• Manage product launches from concept to execution
• Liaise with all relevant departments - sales, marketing, and public relations

Market Scrutiny and Competitor Intelligence

• Monitor regional industry trends, competitor activity, and consumer behaviour to identify opportunities and challenges specific to the Middle East
• Conduct market research to use insights in strategic decision-making and marketing activities. Analyse market data to identify gaps and opportunities to advance brand positioning and product offerings for the Middle East

Interdisciplinary Cooperation

• Develop close collaboration with sales, marketing, public relations, and product development teams, ensuring alignment and effective engagement of brand strategies
• Offer guidance and direction to all teams to uphold a solid and consistent brand identity across all touchpoints

Financial Allocation

• Develop and oversee the marketing budget
• Monitor expenditures and campaign efficacy,
• Maximise return on investment and cost efficiency

Brand Performance Assessment

• Define Key Performance Indicators to gauge marketing efficacy and overall brand performance
• Regular evaluation of KPIs and reporting to senior leadership with data-driven recommendations for refinements and enhancements

Stakeholder Engagement

• Develop and nurture relationships with key stakeholders, dealers, suppliers, and partners

Qualifications and Requirements

• Bachelors degree in Marketing, Business Administration, or associated field (Masters degree preferred)
• Strong fluency in English (written and spoken)
• 8 - 10 years in brand management, marketing, or related roles within the automotive industry, specifically within the Middle East
• Thorough comprehension of market trends, consumer behaviour, and the competitive landscape specific to the Middle East
• Exceptional interpersonal and communication skills
• Innovative thinker with the ability to create leading marketing strategies
• Competency in data analysis
• Confidently lead cross-functional teams
• Meticulous attention to detail
• Knowledge and experience of marketing software and tools

Thank you for taking the time to apply for this position. We welcome applicants with the necessary skills and qualifications and thoroughly review all applications. However, we will only respond to the most suitable candidates.Your resume will be included in our global talent pool for future opportunities, and we take the protection of your personal information very seriously. We strictly adhere to our Privacy Policy.Please be aware that we will seek your permission before submitting your resume for any available positions with the organisations we collaborate with. By submitting your application, you grant Motor City Dubai Office written consent to keep your resume in our system.We appreciate your interest in working with us. Thank you for applying.

Keyskills :
Stakeholder Engagement Competitor Intelligence Marketing Campaign Brand Strategy

About Company

Marriott Hotels & Resorts is Marriott International's brand of full-service hotels and resorts based in Bethesda, Maryland. As of June 30, 2020, there were 582 hotels and resorts with 205,053 rooms operating under the brand, in addition to 160 hotels with 47,765 rooms planned for development