Bra Marketing Manager myZoi Venture

Job Description

Brand & Marketing Manager, myZoi Venture - (2200013249)Job: VenturesPrimary Location: Africa & Middle East-United Arab EmiratesSchedule: Full-timeEmployee Status: PermanentPosting Date: 01/Jun/2022, 8:45:58 AMUnposting Date: OngoingAbout Standard Chartered Were an international bank, nimble enough to act, big enough for impact. For more than 160 years, weve worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If youre looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents. And we cant wait to see the talents you can bring us.Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, youll see how we value difference and advocate inclusion. Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
• In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
• Time-off including annual, parental/maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with with minimum global standards for annual and public holiday, which is combined to 30 days minimum
• Flexible working options based around home and office locations, with flexible working patterns
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
• Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role youve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

Role Responsibilities As an early member, you will play a key role at building and shaping our brand, marketing, corporate communications, and social media strategy. You will be responsible for leading myZoi?s marketing initiatives that will contribute to its growth strategy and support the commercialization of its products and services.As myZoi will be rolling out a unique digital solution for financial inclusion of the unbanked and the underbanked, you will have the opportunity to solve challenging problems in untapped market segments. This is therefore a chance to get involved in a meaningful venture, a refreshing team culture, and a commitment to improve the lives of millions across the globe.Strategy

• Build a clear understanding of myZoi?s markets segments, their content preferences, and channels to access them. Understand the brand, research, and gain a view on the customers and the competition to develop the brand?s positioning; and build the brand image in line with corporate objectives.
• Develop brand guidelines and tone of voice, and drive adherence across various channels of communication. Establish and consolidate the myZoi brand in its markets; and collaborate with local media and PR agencies to drive the brand story.
• Optimise the digital marketing roadmap, KPI performance reporting, and management planning on the current trends for content, SEO guidelines, and social media engagements.
• Develop marketing campaigns in line with business goals, track and share campaign performance with stakeholders, and drive customer engagement programs to drive new customer acquisition and activation. Develop, test, and execute new multi-channel marketing plans to drive awareness and consideration for myZoi?s products and services.
• Identify key channels (online, social media, radio, events) for content amplification and tailor content accordingly. Explore new digital innovation formats & channels for content dissemination.
• Lead myZoi?s social media content strategy and ensure best in class social media content is published on all our social media channels. Implement and execute the social media strategy to ensure effective management of all myZoi social media accounts.
• Implement the corporate affairs and communication strategy for myZoi and shape the desired reputation for the company in the UAE and across its target markets.
• Develop and maintain strong relationships with top tier regional and international media as well as trade and industry platforms.
• Manage and oversee myZoi?s thought leadership engagements, media relations and communication activities. Oversee corporate communications content and deliverables from concept to execution, including client pitches, presentations, talking points and correspondences.

Business & Processes

• Work cross-functionally with the design, product, technology, and sales teams to establish and execute strategic marketing.
• Conceptualize and execute campaigns that drive high quality leads to fuel myZoi?s sales pipeline and deepen its engagement with customers and prospects.
• Evaluate current baseline of content and establish best-in-class standards, through competitive reviews. Lead content creation to accurately tell the myZoi story to its stakeholders, including blog posts, website content and whitepapers. Work closely with sales and product teams to create relevant and focused content.
• Engage with the media ecosystem to promote myZoi and be an evangelist to the target audience.
• Conduct ongoing market research through social platforms, actively engaging with customers and prospects through myZoi?s social media spaces as well as those of others.
• Develop periodic content calendars and work with design, video, and other content partners to deliver strategic social media calendars, events, webinars, and interviews etc.
• Define social media KPIs. Manage and supervise social media content. Measure the success of social media campaigns.
• Work with copywriters and designers to ensure content remains informative, appealing, and compliant.
• Provide data analysis and metric reporting for the management.
• Manage the myzoi.life website. Adapt content and update the website as needed. Manage lead generation for different functions through the website. Implement SEO best practices.

Risk Management

• Ensure adherence of myZoi?s communication strategy with the Standard Chartered Group?s corporate communications strategy, objectives, guidelines, policies & processes.
• Manage and oversee the customer communications. Provide corporate and customer communications performance reports to the leadership team and conduct continuous reviews and assessments.
• Manage the corporate communications agency?s activities and relationship and conduct periodic reviews and audits.

Regulatory & Business Conduct

• Display exemplary conduct and live by the Group?s Values and Code of Conduct.
• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across the Venture. This includes

Keyskills :