Associate Director of Brand and Digital Marketing

Job Description

About Jumeirah:Jumeirah Group, a member of Dubai Holding, has been making a distinguished impact on the global hospitality market for more than two decades with its Stay Different? brand promise.Its award winning destinations, such as the iconic Burj Al Arab Jumeirah, position service beyond expectations, elevated dining destinations and surprising architecture and design at the heart of every guest experience.Today, Jumeirah operates a world-class portfolio of 23 properties across the Middle East, Europe and Asia and employs over 8,000 colleagues, representing over 106 nationalities.As Jumeirah continues to expand its global portfolio and scales up its operations to the next level of growth, it remains fully committed to developing and empowering our colleagues to excel in world class environments.Jumeirah is committed to embedding equality, diversity, and inclusion in all its practices, embracing a culture that celebrates diversity.About the Job:An opportunity has arisen for an Associate Director of Brand and Digital Marketing to join Brand and Digital Marketing in Group & Corporate. The main duties and responsibilities of this role:

• In conjunction with the VP Brand Marketing, Digital and Loyalty and HQ Department Heads, formulate, plan, and execute the Group?s annual Brand and Digital Marketing Strategy in line with the company?s vision, mission and strategy.
• Develop and manage annual Brand and Digital Marketing departmental budget and annual SBU budget instructions in alignment with the approved strategy.
• Define, manage, and optimise the key pillars of the Group?s digital performance: traffic acquisition, platform optimisation, analytics, and product management.
• Contribute to group?s digital transformation, especially regarding use of MarTech vendors.
• Provide troubleshooting and functional support across the digital pillars as needed.
• Generate incremental, realized room nights on Jumeirah.com as well as via the new mobile site ? actively contributing towards the Group?s commercial strategy.
• Lead the management and optimization of ?always on? digital marketing initiatives to ensure that maximum business is directed to the Group?s most profitable channel. Scope includes multi-channel SEO, SEM (Google, Bing, Yahoo, Yandex, Baidu etc.), metasearch (TripAdvisor, Trivago, Google Hotel Finder, Kayak, Wego etc.), multichannel brand and tactical remarketing, across multiple devices (desktop, tablet, mobile), in multiple languages (English, Arabic, German, Russian and Mandarin).
• Guide the development and successful implementation of integrated, ?tactical? digital campaigns through appropriate media platforms, based on customer analytics and marketing best practice, in order to drive commercial performance during key demand and need periods.
• Manage and develop relationships with key suppliers and partners (Google, for example).
• Keep up to date with market and industry developments in Brand and Digital Marketing (e.g. virtual reality, Destinations on Google), championing new campaigns, channels, technologies and best-in-class practices for use by Jumeirah Group brands and business lines.
• Design and develop Brand and Digital Marketing-related policies and guidelines.

About you:The ideal candidate for this position will have the following experience and qualifications:

• Bachelor?s Degree in Marketing, Business, IT, Analytics or equivalent from an accredited and renowned University. (Essential)
• Master?s Degree in Marketing, Business, IT or Analytics or equivalent from an accredited and renowned University. (Desirable)
• 10+ years? experience in Brand and Digital Marketing (Essential)
• 8+ years experience in a similar digital role (Essential), with exposure to core competencies of role: traffic acquisition, digital platform optimisation, web-analytics, product management
• Experience in managing teams (Essential)

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