Manage day-to-day marketing programmes and activities so that they meet the organisation?s short and long-term business objectives, comply with regulations and standards, and protect the organisation?s public reputation.
Manage brand-related campaigns, briefs and content.
Support all Afrah Brands with local requests (eg. Flyers, Posters and other tactical requirements), as well as supporting or managing events.
Key AccountabilitiesMarketing & Brand Management
Develop and implement marketing plans for the organisation?s products in order to meet established sales or market share targets.
Contribute to business planning at the executive level to develop an overall marketing strategy
Define advertising objectives, recommend choice of media, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience.
Select, and manage ongoing relationships with, external vendors and agencies (for example printers, event organizers, graphic designers, advertising agencies, media outlets).
Monitor, analyze, and evaluate market trends, consumer behaviour, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
Liaise with other functional and operational area managers to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.
Responsible for developing campaign/content briefs and managing the creative process with the content team
Manage, monitor and track all ongoing projects while ensuring high visibility and buy-in at all levels in the company
Delivery of post-campaign reports that highlight results, learnings and next steps
Ensure all sales and marketing initiatives are committed to engaging consumers and driving traffic to venues while maintaining brand consistency
Develop monthly Marketing Reports factoring in the specific marketing performance KPIs, as well as other strategy and budget reporting as required
Digital & Social Media Marketing
Leadership of digital strategy and execution
Lead on Digital Marketing Agency communications to ensure deadlines are met and KPI?s are hit
Drive social media engagement with a thorough content strategy
Management of the database and CRM strategy for all brands and ensure constant growth of database and optimal utilization of the existing customer base for internal retargeting strategies
Partnerships & Ambassadors
To identify, develop and manage partnership collaborations with various brands to grow brand awareness and engagement, leveraging each other?s scope and audience reach. That can include co-branded events, marketing campaigns, tactical sales activities and others
Establish a strategy targeting key influencers and relevant brand ambassadors to target for joint initiatives
