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Assistant Brand Manager

1.00 to 10.00 Years   United Arab Emirates   11 Oct, 2022
Al Futtaim Group
1 Jobs Openings
Job LocationUnited Arab Emirates
EducationNot Mentioned
SalaryNot Mentioned
IndustryAccounting
Functional AreaNot Mentioned

Job Description

Assistant Brand Manager | Watch & JewelryOverview of the role:Ensures the achievement of all the tangible and intangible aspects of the Brand(s) handled. Ensures smooth interaction & healthy relations with principals. To achieve or exceed annual targets of NSV and GM and market share for the brand(s) via the various sale channels. Inputs to ensure satisfactory customer brand experience at Internal & External POS, provide promotional aids-to-sales, intensive interaction with sales personnel & to align with Principal & AFWJ strategy.What you will do:-Description of Accountability:

  • Budgeting & Sales accountability
The JH plans the total seasonal purchase and guides the merchandisers by setting forward estimates for the different buying groups, considering several variables, such as selling space, trends, feedback from stores, etc. The JH attends buying fairs along with Merchandisers and ensures that the right products are selected in terms of ways, depth, etc. to generate maximum profit for the business. The JH is accountable for ensuring annual sales turnover and GM targets
  • Product and stock Management
The JH regularly works on new market trends, design and collection development, merchandize planning for merchandize brands.Inventory management and timely stock liquidation minimising impact to profit.
  • Buying Management
The JH regularly monitors the merchandise stock levels. He/she analyses various reports (plan vs actual, viability of a particular item, stock cover, store cover, etc), gauges the merchandise performance (identify best/low sellers, etc) and then suggests/implements corrective measures. Also needs to doChannel wise incentive schemes and promotions. Based on the above, the JH may request an increase or decrease of budgets. All to ensure optimum stock levels and minimum waste.
  • Pricing and Margins Management
The JH evaluates the pricing of the merchandise prior to a season by doing a price simulation exercise, ensuring that the pricing delivers the margin target set. He/she does competition analysis and recommends price changes, when required so that they are in line with the market; all is done in order to achieve set targets.
  • Principal Relationship
The JH regularly communicates with Principles, maintaining a good working relationship with them. He/she negotiates prices, delivery plans, lead times, etc. The JH provides feedback in terms of product suitability to the local markets, suggesting changes, alternatives and/or new specific products to be developed.
  • Coordination Activities
  • Coordinate with marketing & operations for execution of marketing and promotional activities.
  • Coordinate with VM team for execution of visual merchandising activities and changes in display for each line
  • Coordinate with retail operations team to understand customer preferences & buying behavior and new store openings
  • Website and social media updates and reply to direct customer online queries.

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