Analytics Insights Manager Marketing

Job Description

Key Responsibilities:Analytics and Insights:Responsible for providing data-driven insights and strategic recommendations to enhance marketing effectiveness, customer engagement, and business growth by informing decision-making and optimize campaigns across all channels.Analyze marketing performance data across channels (e.g., digital, social media, email, and offline campaigns).Develop actionable insights to improve customer acquisition, retention, and engagement strategies.Monitor key performance indicators (KPIs) and report on campaign effectiveness & ROIIdentify trends, opportunities, and risks through deep-dive analyses.Work with marketing teams to optimize campaigns based on data-driven insights.Leverage A/B testing, cohort analysis, and predictive modelling to enhance campaign outcomes.Build and maintain marketing dashboards for real-time tracking of performance metricsUtilize advanced analytics tools such as SQL, Python, R, Google Analytics, BI.Involved in ML models operationalization and business value realization.Support the development and adoption of predictive analytics, AI/ML models for mass marketing to: optimize test learn across initiatives, forecast customer behaviour, acquisition / conversion models to NFR, look alike models, MMM model etc.Communicate and present complex data and insights in a clear and compelling way to stakeholders, using data storytelling and visualization toolsProcess and Policy Development: Support the development of RACI models to clearly define roles and responsibilities with Loyalty, Marketing, Retail, Digital (IT) and other stakeholders. Ensure integration of data analytics functions with overall business objectives.Stakeholder Management:Collaborate with internal stakeholders, including retail business leads, IT, finance, and operations & external stakeholders such as advertising agencies, media agency, marketing analytics agency, consumer research etcServe as the primary point of contact for internal stakeholders for C Store business analyticsQualifications:Bachelors degree in Data Science, Business Administration, Statistics, or a related field; MBA or equivalent advanced degree preferred.6+ years of experience on data and analytics functions preferably in large B2C Marketing organisations or Advertising / Media AgenciesStrong strategic thinking, analytical, and problem-solving skills.Good communication and interpersonal skills.Ability to thrive in a dynamic and fast-paced environment.Technical SkillsProficiency in data analytics tools and software (e.g., SQL, Dataiku Python, R, Tableau, Power BI).Experience with data infrastructure and cloud platforms (e.g., AWS, Azure, Google Cloud).Knowledge of statistical analysis, machine learning, and data visualization techniques.Experience in ML models operationalisation and business value realisationFamiliarity with data privacy regulations and best practices.Professional Skills:Ability to manage multiple projects simultaneously.Expertise in data analysis, and business intelligence.Ability to develop and implement data strategies and roadmaps.You will be redirected to the company website to apply for this position

Keyskills :
SQL Dataiku Python Tableau Power BI