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Trade Marketing Supervisor

1.00 to 10.00 Years   Riyadh, Saudi Arabia   08 Jan, 2024
Raus For Consultations
1 Jobs Openings
Job LocationRiyadh, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryFood & Beverage Production
Functional AreaNot Mentioned

Job Description

As a Trade Marketing Supervisor, you will play a key role in developing and executing effective trade marketing strategies to promote our products and enhance brand visibility within the retail environment. You will collaborate with cross-functional teams, including sales, marketing, and product management, to ensure alignment with overall business objectives. The Trade Marketing Supervisor is responsible for creating impactful promotional campaigns, optimizing in-store displays, and analyzing market trends to drive sales and brand awareness.Key Responsibilities /

  1. Trade Marketing Strategy:
  • Develop and implement comprehensive trade marketing plans aligned with overall business objectives.
  • Analyze market trends, competitor activities, and consumer behavior to identify opportunities for trade marketing initiatives.
  1. Collaboration and Coordination:
  • Work closely with sales, marketing, and product management teams to ensure seamless coordination of trade marketing activities.
  • Collaborate with sales Key Account Manager & Traditional Trade Manager to align strategies and maximize promotional opportunities.
  1. Promotional Campaigns:
  • Plan and execute promotional campaigns to drive product awareness and sales.
  • Develop creative and impactful POS materials, ensuring consistency with brand messaging.
  1. In-Store Merchandising: Adherence to Planograms
  • Optimize in-store displays to maximize visibility and attract customer attention.
  • Collaborate with merchandising teams to ensure effective product placement and presentation with adherence to the recommended Planograms.
  • Review the performance of the recommended planograms after 6 months of implementation. DMAIC ? Define, Measure, Analyze, Improve & Control
  1. Budget Management:
  • Manage the trade marketing budget efficiently, ensuring cost-effective strategies that deliver measurable results.
  • Monitor and report on the ROI of trade marketing initiatives.
  1. Sales Analysis and Reporting:
  • Conduct regular channel/customer analysis to identify trends, consumer preferences, and competitive display/landscape.
  • Prepare sales analysis reports on promotion initiatives, providing insights and recommendations for improvement.

Keyskills :

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