Trade Marketing Manager

Job Description

Trade Marketing ManagerJOB PURPOSE:Sales strategy driver and in-store expert in planning visual merchandising, pricing trade margins, price per liter management, sales delivery of certain group or type of products across all channels. Take charge of trade promotion design, promo pricing channel wise and directing channel teams (Retail and Non-Retail) Min Core SKUs (MSL) with their organization on shelf (planogram). Growing category business by region, by channel as per category dynamics in alignment with marketing strategy, hence, to ensure we capture the trade sentiment and gain rightful share of business.KEY ACCOUNTABILITIES:Strategic Contribution * Execute the annual business plan and targets and comply with the strategic agenda of the Sales & Distribution / Trade Marketing to deliver Nadec vision and mission.* Translate the strategy into operational business plans for the Sales & Distribution / Trade Marketing lead the performance and execution of those plans to achieve functional objectives and deliver the Company?s strategy Budgeting Participate in the preparation of the functional budget and assess financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized. Core Accountabilities - Design category trade plans by channel following the aligned brand strategy to ensure achievement of desired market share in terms of volume & value and optimum distribution. - Understand and translate category business needs into value propositions, generating sales and profit for Nadec - Coordinate with below the line (BTL) marketing agencies to develop and produce point of sales material, ensure all materials are as per brand guidelines and monitor timely execution on-trade. - Create promotion calendar that follows established promotion guidelines and best practices and ensures optimal return on investment - Proactively gather information and intelligence on competition and their trade activities, in order to develop a timely and robust response and future strategy proactively. - Recommend comprehensive sales solutions based on market understanding to drive market share and ensure the protection of overall brand volume and value. - Analyze the volatility and variability of supply and demand through past sales data, data trends analytics, in-order to define/forecast monthly needs and ensure constant catering of all channel?s needs. - Finalize Monthly, Weekly and Annual Category Plans - Submit 1 Market (KSA/GCC) Visit Report Monthly ? With clear status and opportunities and challenges Policies, Systems, Processes & Procedures * Adhere with direction for the development and implementation of organizational unit?s policies, systems, processes and procedures, identifying potential areas of improvement to ensure efficient and effective operation.* Comply with corporate requirements on adherence to policies, procedures and instructions related to all relevant regulatory directives to ensure a safe and risk-free environment.SkillsQUALIFICATIONS, EXPERIENCE, & SKILLS:Education and CertificationsBachelor of Science, Business or FinanceExperience:5-7 years of experience in Trade MarketingSkills:- Advanced Level ? Microsoft Excel - Advanced Level ? Microsoft PowerPoint - BI or SAP Editor Experience ? Plus PointCOMPETENCIESBehavioral* Motivating and Developing Self (Advanced)* Developing people capability/coaching (Advanced)* Motivating and Inspiring Others (Advanced)* Owning and assuming accountability (Advanced)* Decision Making (Advanced)* Initiative (Advanced)* Resource Management (Advanced)* Drive for results (Advanced)* Process and Quality Focus (Advanced)* Customer Focus (Advanced)* Cooperation (Advanced)* Commitment (Advanced)* Mutual Respect (Advanced)* Business Awareness (Advanced)* Business Alignment (Advanced)* Adaptability and effective change management (Advanced)* Strategic Perspective and Planning (Advanced)* Inspiring Trust (Advanced)EducationMarketing or any related field Job Location Riyadh, Saudi Arabia Job Role Management Years of Experience Min: 5 Max: 10 Residence Location Saudi Arabia

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