Sr. Manager Category

Job Description

Sr. Manager Category*JOB PURPOSE:To develop the overall strategy, vision, long-term plans and budgets for the assigned category, along with monitoring it?s performance, and managing a large portfolio of brands to drive sales and achieve targets. * KEY ACCOUNTABILITIES: Strategic Contribution * Direct the implementation of the annual business plan and targets and implement the strategic agenda of the Marketing/Category Dept. (Dairy) to deliver Nadec vision and mission.* Ensure that the strategy is translated into operational business plans for the Marketing/Category Dept. (Dairy) and monitor the performance Leadership * Direct the activities of the Marketing/Category Dept. (Dairy) team to ensure that all work is carried out efficiently, in line with the strategic project management plans, policies and procedures.* Build and lead a motivated, engaged and competent team, by setting priorities and objectives, managing performance, and providing ongoing feedback and coaching to meet the functional challenges and goals.* Serve as a role model to ensure employees? awareness and commitment to Nadec vision, mission, values, fundamentals and corporate strategy to establish a highly engaged and motivated team, and continuously improve performance Budgeting * Lead the preparation of the department budget and monitor financial performance versus the budget so that the business is aware of anticipated costs/revenues, areas of unsatisfactory performance are identified, and potential performance improvement opportunities are capitalized upon. Core Accountabilities * Develops a vision, strategic direction and policy for Brand Management that will enable the company to develop and project the company?s brand image to enable development of the category.* Develops Brand plans and budgets for different categories to differentiate the brand from other brands in the market to achieve the annual sales and gross margin targets in existing and new markets.* Monitors the performance of the brand for different categories to track actual performance from production to the market shelf against the Brand plan and take corrective action to ensure growth in sales and market share.* Supervises all Sales Promotions campaigns to execute all Brand Plans in line with the company objectives to boost the category growth and increase trials.* Supports the Production, R & D, Marketing and Sales teams in identifying and developing new or modified products through brand studies to achieve the category sales and gross margin objectives to introduce new product to the market.* Evaluates Market Research studies based on the Brand manager recommendation, market conditions and competitor products/activity and implement brand planning to ensure implementation of the plans.* Provides all the needed support to the marketing team to develop unique selling propositions and targeted marketing communications to increase brand awareness & overall equity.* Ensures that Brand Management is executed in line with international standards so that management decision making is based on sound brand methodology to ensure competitiveness in the market. Policies, Systems, Processes & Procedures * Manage the development and implementation of the Marketing/Category Dept. (Dairy) policies, systems, processes and procedures, identifying potential areas of improvement, to ensure efficient and effective operation.* Ensure compliance with corporate requirements on adherence to policies, procedures and instructions related to all relevant regulatory directives to ensure a safe and risk-free environment. Change Management * Motivate the employees and contribute to the identification of opportunities for continuous improvement of systems, processes and practices taking into account global best practices.* Ensure that all departmental reports and statements are completed timely and comply with local and international principles of governance and the organization?s policies and standards.Skills*QUALIFICATIONS, EXPERIENCE, & SKILLS:Education and Certifications* Bachelor?s Degree is required in Marketing or related field* Masters Degree or professional certificate is preferred, MBA or CBMExperience:7-12 years? relevant experience in FMCG Brand Management & Development, Consumer Analysis, Marketing or Sales.Skills:Good managerial skills, innovative, good interpersonal skills, strong verbal and written communication skills, good presentation skills. Good planning, organising and analytical skills. Customer service skills. *COMPETENCIESTechnical* Championing the Consumer/ Customer* Insights* Strategy* Brand* Integrated Marketing Comms* Digital Integration* Product Management* Monitoring and Measuring effectiveness* Commercial Acumen* Partnership Marketing* Creativity* Risk and Reputation ManagementBehavioral* Business Acumen (Advanced)* Orientation to Change (Intermediate)* Strategic Orientation (Intermediate)* Developing and Motivating People (Intermediate)* Collaboration (Advanced)* Accountability and Ownership (Advanced)* Achievement Motivation (Advanced)* Focus on Service Excellence (Mastery)* Inspiring Trust (Intermediate)EducationMarketing or any related field Job Location Riyadh, Saudi Arabia Job Role Management Years of Experience Min: 7 Max: 15

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