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Specialist Omni-Channel Planner

1.00 to 10.00 Years   Riyadh, Saudi Arabia   14 Feb, 2022
Job LocationRiyadh, Saudi Arabia
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryBusiness Support Services
Functional AreaNot Mentioned

Job Description

Budget: 13,000 SAR to 17,000 SARRole Objective:Support, build and execute Marketing and Activation Plans that deliver significant business growth and improvement in our Brand Health KPIs working in close co-operation with internal stakeholders, Franchise & Wholesale partners.Key Responsibilities:

  • Provide input into the creation of the seasonal account plan, as well as the overall market plan related to the implementation of the Global Brand Activation strategy.
  • Coordinate and execute a competitive, customized Marketing and Activation Plan that will drive consumer traffic and conversion at the point-of-sale within given budget.
  • Execute Group campaigns/activations with a special emphasis on key destination doors across all Marketing channels, in close collaboration with the Brand Activation, Retail Operations and Partners.
  • Build relationships with Malls for they key Group destinations to make sure the brand gets prioritized for marketing support (for example social media exposure, FOC mall branding)
  • Provide Retail Operations, Buying and Merchandising and Store Teams with comprehensive campaign roll out plans in alignment with Group strategy.
  • Review and report on implemented activities (KPI?s / ROI) performance.
  • Ensure the global toolkits executed against the Countrys trade marketing needs.
  • Provide input on global toolkit performance to pursue further improvement with the line manager.
  • Monitor budget expenses and ensure alignment with retail operations / finance / sales team / omni GCC team / line manager. Ensure on-budget activity and management of all documents relates as per internal audit policies.
  • Forecast the budget required, based on the agreed pre-season go to market strategy in alignment with Sales Team and Omni GCC team
  • Analyze Group concept positioning in the market and document consumers insights.
  • Monitor market trends, research consumer markets and competitors? activities to identify opportunities and key issues.

Keyskills :

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