| Job Location | Riyadh, Saudi Arabia |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
The Senior Manager ? Social Media & Content will take full ownership of BYD KSA?s social media strategy, influencer marketing and content ecosystem, ensuring strong brand storytelling, cultural relevance, and consistent execution across all social media platforms.While paid social media buying and performance management sit with other marketing functions, this role will closely support and collaborate on paid social by defining strategy, narratives, content direction, and assets to ensure alignment across organic and paid channels. What you will do: Social Media Strategy (Full Ownership)Own and lead BYD KSA?s end-to-end social media strategy across all social platforms (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, etc.)Define platform roles, content pillars, tone of voice, and storytelling frameworksEnsure alignment with brand strategy, product launches, campaigns, and activationsContent Strategy & Creation (Organic + Paid Support)Take full ownership of social content ideation, planning, and creationDevelop always-on, campaign-based, and launch-specific content calendarsLead creation of social-first assetsEnsure content is on-brand, culturally relevant, and platform-nativeSupply high-quality creative assets and narratives to support paid social campaignsInfluencer / KOL Marketing & ManagementOwn BYD KSA?s influencer / KOL strategy aligned with brand and campaign objectivesIdentify, onboard, and manage relevant Saudi-based influencers / KOLs, creators, and KOCsDefine briefs, usage rights, timelines, and deliverablesEnsure content aligns with brand guidelines, messaging, and cultural expectationsCoordinate content to amplify launches, events, showroom openings, and campaignsCreative & Production ManagementBrief and manage content creators/ KOLs, videographers, photographers, editors, and social/influencer agencies / in-house setupLead content shoots and influencer /KOL activations ú Oversee post-production and fast-turnaround content workflows Community Management & Brand VoiceOwn BYD KSA?s brand voice across social media channels ú Oversee moderation, community engagement, and response frameworksCoordinate with PR and CX on issues management and escalation Collaboration with Paid Social & Cross-Functional TeamsWork closely with the Senior Marketing Manager and Digital Marketing Manager to align influencer and content strategies with paid social Ensure messaging, creative direction, and storytelling are consistent across organic, influencer, and paid social ú Collaborate with MarComms, PR, CX, Product, Events, and the wider BYD KSA teams for integrated execution Reporting Track and report on organic social and influencer KPIs (reach, engagement, growth, sentiment, content performance) Use insights to optimize content formats, influencer mix, and storytelling Share learnings with the paid media team to improve overall social effectiveness
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