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Senior Executive Manager ? Regional Corporate SME Trade Marketing Riyadh

1.00 to 6.00 Years   Riyadh, Saudi Arabia   30 Mar, 2023
Bupa Arabia
1 Jobs Openings
Job LocationRiyadh, Saudi Arabia
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryInsurance & TPA
Functional AreaNot Mentioned

Job Description

The Senior Executive Manager - Regional Corporate & SME Trade Marketing will lead Marketing relationships with Corporate and SME regional teams by developing and managing plans at a client level, driving acquisition and retention through communication and engagement activations. The role requires deep understanding and reporting of trends at a client, regional and industry level.˙Corporate/KA Trade Marketing

  • Retention: Develop and align Regional Client Retention Marketing Plans and supervise executions.
  • New Business: Develop Acquisition Sales toolkit driving BUPA Arabia Value proposition while customizing to client needs.
  • Communication: Supervise the overall regional communication master plans and coordinate with other regions.
  • Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
˙SME Trade Marketing
  • Retention: Develop and align Regional Client Retention Marketing Plans and executions.
  • Recovery: Support SME Recovery team with any needed marketing assets and activations.
  • Communication: Supervise the overall regional communication master plans and coordinate with other regions.
  • Relationship Management: Leading POC for strategic Sales requirements, as well as cross organization reporting and coordination with organization stakeholders.
˙Intelligence & Analysis
  • Analysis: Focused on Retention, Utilization, Satisfaction and Lapsers.
  • Reporting: at an organization level.
˙Budget & Investment
  • Lead AOP budget planning for function.
  • Responsible for functional ROI.
  • Monthly Functional Budget Reporting.
  • Long-term Investment efficiency planning.
˙Talent Development
  • Develop Trade Marketing capabilities, including planning, analysis, presenting and reporting.
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