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Senior Digital Marketing Manager

8.00 to 15.00 Years   Riyadh, Saudi Arabia   05 Apr, 2023
Future Careers Middle East Freezone LLC
1 Jobs Openings
Job LocationRiyadh, Saudi Arabia
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryRetail & Wholesale
Functional AreaNot Mentioned

Job Description

On behalf of one of the fastest-growing retail companies in the Middle East we are seeking an ambitious and results-oriented Senior Digital Marketing Manager to be based out of their Riyadh or Kuwait office. ˙As Digital Marketing Manager you strive to achieve meaningful results, are excited to try new approaches, and not afraid to fail, prioritizing learning over appearances of success.Skilled at working across teams to develop, execute, and analyze digital marketing strategies around owned, earned, and paid media to grow demand, traffic, and brand awareness.˙Delivering tactical strategies that align with brand goals, reporting on performance, and deriving conclusions and actionable insights to improve program efficiency and grow new customers.˙

  • Strategically manage channel strategies which include SEM + SEO, Display Retargeting, Affiliate Marketing, and Paid Social Marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met.
  • Partner with marketing agencies on planning and implementation of Paid Search and Affiliate Marketing channel strategies.
  • Share marketing plans and performance with key internal business partners.
  • Attend appropriate meetings to understand business needs and manage agencies as they execute plans within each channel to capitalize on trends, and support category demand, promotions, and/or brand campaigns. Partner with Creative, Brand Marketing, and Social Media teams on monthly campaigns to elevate content across paid marketing channels.
  • Build out Paid Social Media campaigns and optimize against an acquisition forecast.
  • Monitor and report on portfolio performance daily, develop reporting and insight capabilities and processes to effectively assess progress and opportunities from various campaigns.
  • Set up testing plans within each channel (copy, ads, landing pages, automation, creative) for continuous performance improvement.
  • ˙Monitor and report out organic search results, perform keyword research, benchmark changes, and work cross-functionally with technical teams.
  • Collaborate with web merchandising and buying teams to exchange business insights in support of products.
  • Track the market and competitors for trends, and opportunities, and use that information to make recommendations.

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