Senior Brand Manager/Brand Manager

Job Description

Our guiding principles are to protect the health and safety of our employees, and to protect our ability to make and supply medicines to patients. To reduce the risk of virus transmission, we?re taking measures to maximize ?social distancing? by asking employees at Lilly?s facilities to work from home if possible, and by restricting travel. As a condition of employment with Eli Lilly and Company and its subsidiaries in the United States and Puerto Rico, you must be fully COVID-19 vaccinated and provide proof of vaccination satisfactory to the company subject to applicable law. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our colleagues will explain how these tools will be used throughout the recruitment process and will be on hand to answer any questions you might have. For more detail on what we?re doing at Lilly to make sure our employees and their families are safe, and to ensure people have access to Lilly medicines .Senior Brand Manager/Brand ManagerRiyadh, Saudi ArabiaReq IDR-31304TitleSenior Brand Manager/Brand ManagerCityRIYADHCountrySaudi ArabiaRegionResearch At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our 35,000 employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We?re looking for people who are determined to make life better for people around the world. The role will be responsible for leading on uncovering customer (Health Care Professionals) insights, using strategic market data and analysis to support the development of the brand/molecule strategy. They will be responsible for supporting the life cycle planning (strategic and marketing), messaging development, implementation and execution of tactical plans, integrating cross functional partners and relationship management (internal and external) for successful marketing solutions in alignment with global and affiliate strategy.Path/Level:P1-P3 Note: Employees hired on banded positions (ex: P1-P3, R1-R2, B1-B3, etc.) transfer at their current level, despite the level indicated on the job posting. For example, if a P2 candidate is selected for a P1-P3 banded position, the candidate will remain a P2 in the new role.Main Accountability/responsibilityAnalysis:External market analysis/monitoring: * Review marketplace data and make recommendations from brand/molecule implications and actions.* Follow-up on research in partnership with market researchers/agency as needed to investigate implications and draw conclusions.* Communicate information about the market and insights to support with brand strategy.* Good market understanding of healthcare environment, current and future competitor actions* Identification of key consumer insights for brand in partnership with market research and agency partners. Develop a deep understanding of the consumer target. Internal analysis: * Contribute to the marketing plan by utilizing and building upon knowledge of brand history, heritage and evolution* Uses analysis to understand customer insights, identify Moments of truth (MOTs), use SWOT analysis for identify opportunities and issues.Planning* Participates in and contributes to strategy development by actively participating and listening to insight generation activities across key players/ cross- functional experts and identifying opportunities/issues.* Develops a strategic plan under guidance* Participate in brand planning process and meetings* Identifies gaps between strategy and clinical/publication/product development plans that effect the life-cycle of the brand/moleculeMarketing Planning* Uses knowledge of the elements of the marketing mix, other marketing understanding tools, customer journey and ?moments of truth? to develop local marketing plans with clear objectives.* Identifies and applies the ?Launch readiness framework? to prepare for launch success in line with local market needs.* Plans brand activities in line with local processes and policies to ensure positive customer experience* Removes barriers that will prohibit Lilly KSA from delivering a positive customer experience* Identifies the pre-market conditioning activities that may be necessary to commercialize a molecule.* Develops a commercialization plan with guidance* Uses working knowledge of standard pharmaceutical promotional practices to gain insight into short-term and future trends* Ensures brand tactics and insights are data driven* Identifies insights for brand partnership with Lilly Market Research (LMR)Implementation and execution of brand strategy* Ability to update and reflect market strategy to reflect emerging/ changing trends* Identifies and implements MCE brand solutions in collaboration with Digital Marketing Manager* Recommends specific marketing tactics based on promotional mix, interpretation of published medical data etc.* Ability to test, monitor, evaluate marketing tactics and adjusts marketing plans accordingly* Uses appropriate project management tools to oversee plans and ensure that key milestones are met against specified timelines* Influence decision making cross-functionally, particularly as it pertains to developing insights based marketing strategies to improve consumer outcomes. Comfortable with discussion/presentation to Management/leadership* Manages vendors and groups involved with tactical development and implementation* Creates internal communication plans with tailored messaging for key stakeholders* Utilizes data and analytics to track key execution measures and inform key internal stakeholders* Actively collaborates and close liaison with field based employees to understand customer needs and to execute tactical plans accordingly* Reviews production stocking and inventory process indicators to meet sales forecasts* Ensure risk management through compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures. * Ensures Financial Management through tracking and managing budget for consumer tactics including reconciliation. Where necessary make recommendations for financial trade-offs as needed.* Embrace new corporate/regional/affiliate strategic directions and new initiatives such as selling models and multichannel customer engagement where appropriateExternal Relationship Management* Implements initiatives with key stakeholders that are important in supporting the brand strategy* Develop relationships with key Thought-Leaders, patient support groups and other healthcare organizations in related therapeutic areas to understand partnerships, environment shaping and alignment with Lilly objectives* Effectively manage agency relationships to support brand strategy and tacticsInternal Relationship Management* Partner closely with functions that are integral to the brand?s/molecules success (e.g sales, medical, corporate affairs and PAM) on a local, regional and global level* Participates in and contributes to cross-regional initiatives related to the brand strategy* Actively seeks for feedbackMeasurement* Monitors & evaluates marketing tactics and adjusting plans accordingly* Interprets results, communicates issues/risks, and identifies opportunities for improvement* Regularly monitors progress in metrics in partnership with management and support functions* Makes recommendations to management based on the interpretation of results and brand/market knowledge* Ability to answer key management/leadership questions **Pro

Keyskills :