Assist in the development of the Digital & Marketing annual business plan, KPIs, budget, and policies and procedures.
Develop the corporate and project communications strategy and positioning (covering both online and offline channels), and produce annual communication plans in coordination with Marketing.
Develop and implement a strategic PR plan and calendar of activity (covering corporate, projects and completed properties).
Develop guidelines for all company media interactions in interviews, quotes, emails, and any other communication form, establish mechanisms to ensure compliance with approved policies, and develop crisis management strategy/ guidelines.
Perform all internal communication, including announcements and employee newsletters.
Perform communication of the brand values to all Company employees with a focus on raising awareness.
Perform screening and selection of external PR Agencies; direct, guide them and monitor their performance, advising managers on Agency performance on a periodic basis (e.g. quarterly).
Perform evaluation and measurement of the effectiveness of external and internal comm. & PR strategies & processes.
Establish strategic media relationships through tools such as press familiarization visits & executive press contact programs.
Develop and distribute external, corporate publication materials and press releases.
Develop ACCL?s Digital Media strategy.
Develop, review, and maintain a press information kit in English and Arabic.
Perform CSR activities and digital content updates.
Ensure news agencies are effectively covering Company Corporate and its malls? events and activities.
Assist Investor Relations in preparing all communications with shareholders.
Develop or review and approve content for critical Company communications.
Review content for major communications developed by PR & Communication (Junior) and other Departments.
Develop annual CSR strategy and initiatives that further Company CSR commitment and improve company image.
Develop a complete event calendar.
Develop and manage all events and brand activations in collaboration with the rest of the digital marketing team heads.
