Marketing Manager Franchise

Job Description

Who we are?We are a?leading luxury retailer in the Middle East, with more than 600 stores, 300 brands, and over 65 years of experience in the region,?we are the premier destination for luxury goods. To fuel the next stage of our organization?s growth we are looking to build a world-class team. From physical retail through to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey.Ready to join our exciting transformation to become a hybrid retailer, bringing luxury experiences to the fingertips of our customers everywhere? Now?s your chance. By being part of our journey here at Chalhoub Group, you can make a real impact on customers and some of the finest brands in the world. In return, you?ll have everything?you need to innovate your career.What youll be doing?Strategic

• Develop the business plan of the Marketing Department in line with the strategic objectives of the Brand
• Formulate and communicate the Marketing Department performance objectives and continuously monitor progress and alignment towards strategic objectives

• Develop the Marketing Department policies and procedures to ensure the fulfillment of organizational requirements
• Oversee the operations of the Marketing Department, provide expertise, encourage teamwork and facilitate related professional work processes to achieve high-performance standards and staff pride in the contribution
• Monitor the yearly budget of the Marketing Department and control expenditure to ensure optimal use

• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and mark-up factors
• Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers
• Participate with Brand/ Product Managers and/or the Division Manager in setting up the yearly plan suitable for the market and as per the brands guidelines
• Participate with the General Manager in a strategic meeting with suppliers, regional teams?to negotiate commercial conditions (margin, animations, exclusivity?)
• Monitor the market trends, identify new target markets, and determine potential positioning
• Coordinate with suppliers, contractors, logistics, marketing, and merchandizing with regards to new openings, closing, or renovation operations
• Maintain smooth relationship with the suppliers and business partners

• Follow up on sales reports and use the information to take action when necessary
• Record, monitor, and analyze market trends, competitor activities and provides suggested action plans
• Provide the General Manager with quantitative and qualitative reports using data from market studies

• Assist the General Manager in defining the yearly strategic plan for the network and in preparing the yearly budgets and forecasted sales
• Develop pricing strategies, balancing firm objectives and customer satisfaction
• Manage the organizations resources within budget guidelines
• Provide prompt, thorough, and accurate information to keep management appropriately informed of the organization?s financial position

• Assign individual objectives for employee performance management purposes, manage performance, empower staff, and provide formal and informal feedback to support professional development and maximize performance

Keyskills :