Marketing Manager Accessories Riyadh

Job Description

To lead and execute Marketing function for Automotive Accessories focusing on:? Robust Product Pipeline? Leading and Implementing Marketing Plan to drive Consumer Offtakes from multiple Trade channels? Ensuring premium Customer experience via top-Quality portfolio and targeted communications to achieve robust and loyal Customer Base, Revenue Growth, healthy, sustained gross margins and sustained Brand equity with 100% Responsibility with performance KPIs of Traffic, Conversion, And ATV metrics for all channels.Propose, Align and implement growth & expansion strategies. Adheres to the company mission, vision and values by following the application of a standard operating procedures.ÿ

• Understand and represent user needs: The product manager must have a deep understanding of the needs of the target market. This includes understanding their pain points, wants, and needs. The product manager must also be able to translate these needs into product requirements.
• Monitor the market and develop competitive analyses: The product manager must stay up-to-date on the latest trends in the vehicle accessories market. They must also track the competition and identify their strengths and weaknesses. This information can be used to develop new products or improve existing products.
• Define a vision for the product: The product manager must define a clear vision for the product. This includes the products features, benefits, and positioning in the market. The product manager must also be able to articulate this vision to stakeholders and get their buy-in.
• Align stakeholders around the vision for the product: The product manager must align all stakeholders around the vision for the product. This includes the engineering team, marketing team, sales team, and management team. The product manager must ensure that everyone is working towards the same goal.
• Plan and execute the product development process: The product manager is responsible for planning and executing the product development process. This includes everything from gathering requirements to launching the product. The product manager must also be able to manage risks and ensure that the product is delivered on time and within budget.
• Gather and analyze data: The product manager must gather and analyze data to track the performance of the product. This data can be used to make informed decisions about the product, such as pricing, marketing, and features.
• Communicate with stakeholders: The product manager must effectively communicate with stakeholders throughout the product lifecycle. This includes communicating the product vision, status updates, and any risks or challenges.
• Drive innovation: The product manager must be a driver of innovation. They must constantly be looking for new ways to improve the product and meet the needs of the target market.Marketing:
• Develop, Align, Own and execute Annual/Quarterly Marketing Plans aligned with BU Head, working with external Agencies and employing tools like Digital and Offline Advertising campaign, Marketing Influencers, Loyalty programs,
• Creative Ideation, strategy, targeting, segmentations, across SEM, Social Media channels for Carhub
• Main KPIs: Driving Traffic, gaining Conversions and achieving ATVs as per Budget planned with 15% Repeat Customers from Conversions with 2 ATVs/12 Months;New Product Development:
• E2E responsibility of Identifying, developing and commercializing New Products under Automotive AccessoriesConsumer engagement:
• Responsible in identifying and meeting Automotive Accessories Target Groups needs via primary and secondary Research methods and ensuring customers are satisfied by providing memorable Customer experience? Develop strong customer base (Potential, prospects and active customers) and have full hands-on follow up to develop the li

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