Collaborate with external partners (B2B) for keeping up to date with their product and also with the performance of their product within the companys ecosystem.
Orchestrate digital content strategies and campaigns across multiple mediums; app/website, emails, social media platforms and influencers? blogs.
Collaborate with Sales/Partnerships/Legal teams to ensure content is consistent, exciting, and SEO-optimized
Collaborate with external companies for optimizing contracted services such as Customer support & Help Desk, Customer Relationship Management (CRM) and marketing / promo campaigns.
Produce screencast & video tutorials/demos
Coordinate with design to produce graphics and images for all support
Coordinate with IT and CRM contractor for the proper data to be extracted in order to optimally address the needs of internal & external departments and partners.
Analyze quantitative data to interpret ROI and KPI metrics
Work on special projects with other team members
Follow-up with external freelancers for content & design work
Pay per Click (PPC): drive traffic and engagement that translates into sales and brand promotion
Organize special promo events in various locations around the country
