Contribute to business planning to develop an overall marketing strategy that is consistent with the company?s overall mission, vision, and long-term objectives.
Develop and implement marketing plans for Company Brands in order to meet established market share targets.
Adjust marketing strategy and plans to meet changing market and competitive conditions.
MarketingOperationalManagement
Liaisewith other functional/ brand managers and brand marketing teams to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives
Developand monitors the application of operating systems including policies and procedures, operating structure, and information flow in the department in order to achieve departmental objectives and to ensure compliance to quality and service standards.
Defineadvertising objectives, recommend choice of media, and allocate internal and external resources so that advertising and promotion campaigns are effective, economical, and appropriate for their intended audience
Selectand manage ongoing relationship with, external vendors and agencies (for example printers, graphic designers, advertising agencies, media outlets)
Ensuringthe implementation of best practices in brand launching, brand awareness, market positioning, and marketing operations.
