Implement marketing strategies & action plans given by the marketing head to improve brands performance
Be responsible for consumer knowledge, segmentation and lifecycle by country/city/shop.ÿ
Coordinate, organize and ensure implementation of the operational in-store action plan to increase customer acquisition, retention, satisfaction
Optimize product & in-store experience
Support Retail KPIs and adapt actions accordingly.
Understand local and key international competitors.
Understand the different stages and elements in the brand planning process and support the implementation.
Build close relationships with retail teams across the region.
Manage CRM - collects shopper observations from their store operation and use Single Customer View and BI analysis to define actions that will attract new customers and old customers more often.
Be able to identify ways to change specific shopper behavioral and exploit direct marketing techniques in store and with the sales team to drive increased sales.
Align the company around the brand?s direction, choices, and tactics
