Assist in building a marketing plan/calendar for the different brands in close co-operation with the Marketing Manager/Brand Manager and the Brand(s) marketing departments
Timely planning and execution of marketing events and activities
Follow-up closely with all parties (internal & external stakeholders) to ensure timely execution of the activities/campaigns for each brand
Ensure brand positioning and image is as per the brand guidelines
Work closely with Visual Merchandiser to ensure the stores are well-merchandized and VM animation is in accordance to brand guidelines and campaign schedule
Plan and execute promotions by coordinating with retail/commercial team
Conduct regular market and store visits to monitor competitors? activities, collect consumer insights and eventually propose ways to cater to customer demands
Define marketing objectives with the support of commercial team targeted towards VIP retention and acquiring new customers
Report the monthly marketing expenditure per brand and underline any budget excess or underspend
?Stakeholder Relationships:?
Liaise with merchandiser on marketing campaigns to ensure stock arrives on time
Build good rapport with store teams, brand managers and other stakeholders in the company
Coordinate with suppliers and handle orders/production of marketing material and BTL tools (i.e.: leaflets/showcards/visuals/promotional assets etc.) ensuring availability in line with the marketing/promotional campaign
Negotiate the best rate with suppliers to ensure budget is being optimized efficiently
Manage relationship with different agencies
??Media and PR Activities:
Coordinate with media agency on media plans
Brief the PR agency about the PR campaign
Review content to ensure it?s in line with the brand?s tone of voice
Forecast the Media plan by or not later than September each year
?Reports:
Prepare post implementation report for each marketing/promotional campaign, including ROI calculation and evaluation
Prepare quarterly reports with a recap on what took place in the quarter
??CRM:?
Build, maintain and update customer database with the support from shop floors to ensure enriched data collection
Define quarterly objectives with the support of commercial team targeted towards VIP retention and acquiring new customers
Support in segmentation and cohort analysis
Manage SMS and Newsletter content
??SUPERVISION REQUIRED/GIVEN:
Receives general supervision from the Marketing Manager
Exercises functional and technical supervision over lower level sales staff.
