Marketing Customer Engagement Manager BQ Al Futtaim Retail

Job Description

About the RoleThe Marketing & Customer Engagement Manager will be responsible to lead all Marketing activities (Stores & E-commerce) for KSA including other new territories. You will?develop, plan and implement marketing strategies and programs?aimed at promoting the products/brands to help enhance and grow business volumes and increase brand equity and awareness.?Key Specific Accountabilities:Marketing Strategy

• In coordination with the Division Heads, you will be responsible for planning, developing and implementing effective marketing and promotional strategies for all brands. You must aim to communicate the brand identity and innovate Marketing within each business

Budget & Marketing calendar

• Create a Marketing calendar per brand, per market in order to support the local Trade Plan and seasonality of the business. In discussion with the various Heads of Finance across all businesses, you should draw a brand spend strategy keeping in mind the seasonality and trends involved in each of the businesses. Compile the overall budget and exercise effective budgetary control through the year to highlight any variances for immediate action.

Meet footfall targets

• Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels. Support the e-commerce websites through website visitation and customer journey planning

New Stores

• Manage new store openings and market. Plan and manage new store openings. Work closely with all relevant teams including Buying to sign off grid plans, way plan & sequential links.
• Identify areas that need focused marketing and track improvement in performance
• Work with the Operations team to support the correct range and price in different format stores.

Manage teams effectively

• Lead a team of Marketing and Design colleagues encouraging free thought, learning opportunities and efficient performances and development.

Liaison with partners

• Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting

Customer Database: & Loyalty

• Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns

Corporate and Brand

• Promote Brand and Corporate Values throughout the Commercial team and the ways of working.
• Ensure the relationship with Principals and partners is nurtured and established in order to build sustainable business partnerships.
• Compliance to Principal standard operating procedures, guidelines and relevant policies
• Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship.

People Management

• Work closely with HR Business Partner to develop tactics to recruit, onboard a new team to deliver business deliverables
• Manage, empower and motivate a management team to achieve business targets, manage costs and to strive for excellence in meeting their objectives.
• Coaching and developing the management team
• Define and identify critical roles ensuring there?s a succession is a key responsibility.
• Work with HR Business Partner to deliver targeted people solutions to create employee engagement, compliance to HR Policies and local legislation
• Motivate and support the teams within the various functions to strive for one clear goal and to build a cohesive, focused team. Enthuse the team to strive towards the common goal.
• Benchmark people KPIs with HR to drive productivity and hold line managers accountable for improvement.
• A role model of Al-Futtaim Way behaviours and an ambassador for?Talent Brand.

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